Social Side Hustle: 21 Days to Becoming a Social Media Manager

It’s finally time you guys! What I have been promising for months now is finally done, and the doors will soon open for my e-course which is all about making money from home in social media. This course is for you if you want to work form home part time OR full time, learn how to automate work so that you are working SMARTER and not HARDER, and want a better life for you and your family.

I grew up in a very hard working family. It was instilled in me as a small child that you have to work hard to get what you want in life. While I still believe this to an extent, a lot of us have a tendency to take this a step too far. It hit me one day when I was complaining to my husband. I vividly remember saying to him: “It’s just not fair. I work SO HARD but don’t seem to be getting anywhere. I work way harder than XYZ, and they are doing so much better than me.”

Wow.

So much to digest in that simple sentence.

First I want to point out this isn’t a jealously thing, I am truly happy for those who are happy and successful, this was about me being really hard on myself and trying to “earn” my way to success. I thought that the more hours I put in, the more I focused, and the more sacrifices I made, it would all add up to success on my part. I mean, that’s the “rule” right?

Wrong.

While this is true for some people, what if I told you that you could be successful WITHOUT working more hours, without killing yourself and wearing yourself down, and without stressing about what to do next?

Work smarter, not harder.

As a social media manager, I have figured out a lot of ways, mostly by experience, research, and the knowledge of others, that have allowed me to work this way. I now spend way less time working than I did when I had a 9-5, but I am making more money, AND I get to work from home. How?

A lot of reasons. Not something I can share in one single blog post. Sure there is front in work, but once your processes are all set up, you can use tools and systems to your advantage and work smarter, not harder.

That’s why I created Social Side Hustle. Sure, you could spend years (like I did) spinning your wheels trying to crack the code, and sure, you would eventually figure it out because you are a smart cookie, OR, you could take my course, and learn everything you need to know to work for yourself from home, all in 21 days or less.

I will be sending out emails next week announcing my pre-sale, free webinar, and my launch, so you won’t want to miss it! Make sure you are on the list by signing up here, and you will also get a free social media manager checklist.

Get ready to work smarter and not harder!

 

September 2017 Goals

August really got away from me y’all. Honestly, I’m not complaining that it’s gone because it was SO HOT. It’s too hot to even go to the pool because the water isn’t even cool. September is still stifling, but brings the hope of some temperatures in the 80’s at least (I hope!) Before we look at my goals for this month, let’s see how I did in August:

1.) Research and get ready for the cruise: A+ Yes! I spent some time doing research and have a plan for each day. HOWEVER, with hurricane Irma, I’m not sure what is going to happen to our cruise or ports. Sad times.

2.) Workout 5+ days a week: C- Yall. This ecourse is sucking the life out of me. I’m SO excited to share it with you, but it is so draining and taking up so much time. I worked out 3-4 days a week this month but not five. I’m working on it.

3.) Set a date for my course launch: C- I’m close guys. I’m about 85% done. I WILL go out on a limb and say by the end of September, but I don’t have an exact date yet. I wwiisshhh I did. I just want it to be perfect.


September Goals:

1.) Launch my course: Self explanatory, no?

2.) Organize and de-clutter: I realized after living here close to a year (woah) that I have WAY too much stuff and really need to get rid of things. If I haven’t used it since we moved in, I probably don’t need it.

3.) Workout 5 times a week: Giving this one another go. I can tell a difference in the way I look and feel that I need to workout more.

As always, I feel you have a better shot at reaching goals when you can print them out and see them all month. Be sure to snag your free goal and fitness tracking printables here.

Happy September everyone!

QOTD: What are your September goals? 

My Top Twitter Tips

Some people recently have been wanting to shy away from Twitter and say it’s not a valid platform anymore, but I totally disagree. Not only is my following continuing to grow, but I have gotten several Twitter only paid campaigns from brands, gotten paid to host and participate in twitter chats, and have had larger brands tell me they want higher Twitter numbers before they would work with me. So in my opinion, building up your Twitter presence is a good idea.

The first thing you need to remember about Twitter is that you need to be a real person and follow, like, and retweet other people’s stuff, don’t just post your own things. Remember the 80/20 rule, only post 20% of your own content and 80% other people’s, This can be interesting articles, questions, rewteets of recipes, blog posts, sales from stores, etc. While I do automate most of my Twitter posts, I also go in daily and like, comment, and retweet live so that I am interacting in real time with people as well. Even just spending five minutes a day doing this can make a big difference. 

Also, you want to make sure you spread out your tweets to different times of the day. Remember time zones, so only posting in popular times for your time zone is doing your account a disservice since the lifespan of a tweet is so short. While there are certain times of day I focus more on, I try to spread things out and then check my analytics in Sprout Social and see how those posts performed. 

Earlier I mentioned that you need to follow other people. You don’t want to be that account that has 30,000 followers but you are following 100 people. So how do you find the right people to follow who may potentially follow you back? First, Twitter is great at suggesting accounts you may like, so check the sidebar first. Then, do a hashtag search for a tag that has to do with your brand or things you post about, and find people who also post about the same things. For instance, I could personally search hashtags like “Disney, runDisney, fitness running, momblogger, travel, cruise, vacation” and the like. Not only do you want to follow these people, but you want to follow THEIR followers, because those are the people most likely to follow YOU.

I mentioned Twitter chats earlier. These are a great place to get new followers, find like minded people for you to follow, and to just get some exposure in general. A Twitter chat will take place at a certain time and day, and will have a hashtag you should include on every single tweet you post during the chat. That way, other chat participants can find you, reply to you, and follow you. Make sure you talk with other participants, answer the questions the host is asking, and try to be useful if the topic is something you know a lot about. I LOVE using GIF’s in Twitter chats, they are fun, and a good way to be seen when there are tons of tweets in a hashtag feed. 

Another tool I would recommend utilizing on Twitter is Twitter lists. Here you can create separate lists of people you follow, and break them down however you want. If you wanted a list of only runners, you could create that, and then whenever you wanted running content to like or retweet, you just have to go into your list instead of scrolling through your whole feed which will have irrelevant information. From your profile, you should see a button near the top going across the menu that says “lists”. Here you can add lists, and also see what lists you are a member of (ones that others have added you to).

Also, pay special attention to your profile. Here you are given a profile photo and a header/cover photo so use this space wisely. Also be sure to add in your website or link to subscribe to your email list or get a freebie on your blog.

Did you know you can also pin a tweet to the top of your profile that will never be pushed down? Write a tweet you really love, maybe one that links to something important to you, and pin it as long as you like. I switch these out every couple of months. All you have to do is click the drop down on the top right of any tweet, and you should see the option to “pin to profile”. That’s it!

One more tip I use, and I will be honest and say I don’t do it all the time because I lack the time for it, but I personally like to send a tweet thanking someone for following me. Now, before I get flamed for saying this next thing, note this is JUST A PREFERENCE. But I absolutely loathe the automated DM’s I get when I follow people saying “thanks for the follow, you can also find me here here and here.” While I love to automate things, in this instance, I think a personal thank you goes a lot farther in people’s minds than an automation. Again, just a preference.

Download my FREE social media manager checklist and automatically be put on the list to get news on the launch date of my e-course, Social Side Hustle, how to make money as a social media manager, as well as info on pricing and bonuses!

Be sure to check my Facebook page tomorrow afternoon for a video going more in depth into my Twitter strategy!

QOTD: What is your favorite social media platform? Why? 

August 2017 Goals

And just like that, my birthday month is over. So sad! To keep myself occupied, it’s time to start getting excited about fall! (Even though around here “fall” means temps in the upper 80’s as opposed to the upper 90’s!) I’m so ready for football, a crisp fall breeze, and pumpkin spice lattes (YES I said it. Don’t hate.) Anyway, let’s take a look back at my July goals and see how I made out before looking ahead at this month’s goals:

1.) Work on my e-course at least 4 hours a week: A+ YES! I worked on my social media manager e-course 5-10 hours a week, and got a lot accomplished! I am by no means done, but I am chipping away at it. I can’t wait to release it!

2.) Workout 4-5 times a week: B+ There was one week I only worked out three times because I hurt my back, but otherwise, yes I have been doing much better with this, and planning ahead is what has really helped me so there are no surprises.

3.) Clean up extra room: F Big fat fail. Not only did I not clean it, but my parents brought even more furniture that we stored in there so now I can’t even get in the door. Oy. Another day, another day.


August is going to be a great month, I can already tell. I have a good attitude about my workouts and the possibility of cooler temps coming in the next two months, as well as my course, and then our cruise in September! Here are my goals:

1.) Research and get ready for the cruise: We are cruising to all new ports, and on a cruise line I haven’t sailed in almost ten years. I hate not knowing things, so I want to make sure I have a plan for the sea days and port days. I know if I’m not prepared and feel in the dark I won’t relax, and I DEFINITELY need to relax on this vacation, so this is a priority.

2.) Workout 5+ days a week: That’s right. I’m bumping it up. last month it was 4-5 days, and this month I want 5+ days. I expect a lot from myself and know I can deliver if I really want it, so here goes nothing!

3.) Set a date for my course launch: Setting a date for a course or book launch is very scary, because you are promising people it will be ready by a certain day. I’m not to the point where I am ready to nail down a day, but want to be by the end of the month at the latest. So scary but also exciting!

Looking for a way to help you reach your goals? I have always found that having them printed out and taped to my mirror or refrigerator help me. Click here to access my FREE fitness and goal tracker printables.

QOTD: Do you have any goals for August? Name one!

June 2017 Goals

Happy Summer! Even though I have been doing it for weeks already, you are officially cleared to wear white jeans, mmkk? Smile How did you do with your May goals? Let’s take a peek at mine before looking at my goals for June (How is it June? Next month will be the SECOND HALF of 2017!)

1.) Eat Salad 3x’s a week: C+ I did great on this the first 2.5 weeks of the month, but then I went out of town, and then came home and was playing catch up before going out of town again, and my diet just wasn’t the best in those in between times. However, even though it’s a new month I am still trying to eat salad 1-2 times a week.

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2.) Organize my guest room: Done about as much as I can do. We just need to figure out a good storage solution. I give an A-. It’s all organized but still looks cluttered to me. I found some Disney socks when I was cleaning, which prompted me to search for more on Amazon. How cute are these?

3.) Lose 4 pounds: This one is interesting. After the 10 day cleanse with Advocare, I lost 3 pounds. Then I went to the food and wine conference, had my least favorite “time of the month” and gained two pounds (says the scale). Now It’s saying I lost two, but I look thinner than I did before so maybe I gained muscle? We will see when I do my final 24 day challenge results next week. So I will say B- for now.

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Now let’s take a look at June:

1.) Get my pre sale for my new course up and running: That’s right folks! I have had a new digital product in the works for a couple of months, but content creation has been slow going with my busy schedule. I figure if I put it here as a goal for all of you to see, then I have to do it, right? I have my outline done, I just need to fill in the gaps and get my sales page going, then record all my content. Nothing, right? (haha)

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Emma Kate is excited about my course presale

2.) Read a book: I find that in the evenings I either mindlessly watch TV or mindlessly scroll through social media, and I prefer to be more intentional with my time. I love to read, but it seems to be the first thing that gets crowded out, so I’m making it a goal to read a book this month!

3.) Make at least two new brand connections at BlogHer17: That’s right! I am attending BlogHer in Orlando this month! I have always wanted to go but could never swing the cost of ticket, flight, and room. However, thanks to it being in Orlando and the generosity of BlogHer, I am able to make it happen. I can’t wait to meet new blogger friends and also make some business/brand connections.
I'm going to #BlogHer17 in Orlando!

Looking for a way to keep track of your monthly goals or fitness progress? Download my FREE fitness and goal tracking printables here.

March 2017 Goals

Whew! I know February is a short month, but I can’t believe we are already getting so far in to 2017! Once again, it’s goal check time. Don’t forget about them until December and then try to cram everything in. No, no no, stay on top of things, take action steps, and you can do great things! Lets take a peek at how I did in February and then jump into March.

1.) Track my food intake 1-2 days a week: D- Yall, I did this for about a week and then life happened. It’s totally my own fault, as I had vacation and other events to attend, and it is showing on the scale. That was the biggest reality check for me coming home from my Disney trip. I am adding this one to next month because it’s important to me.

2.) Take Emma Kate to Disney: A+ Yes! Not only did Bobby and I take her to Disney, but then I took her back again with my parents for the day. So much fun! We went to the Magic Kingdom and ate at Crystal Palace. We rode rides, sang Let it Go at the Frozen Sing Along, and then she fell asleep on the way home. The sign of a good Disney day I tell you!

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3.) Time Block My days: C- While I do a good job of using my planner for special events and things to remember, I didn’t time block as well as I wanted because some days I didn’t know what I was going to do, and some days included random things happening outside of my control that threw me off of my timing/lists. I think what works better for me is making a weekly list and scratching things off that HAVE to be done, then have another list of “would be nice to get done but not the end of the world if it doesn’t”. We will see what happens in March.

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March 2017 Goals: Yall, February was wild for a few unexpected reasons, so I’m really hoping for a calm and quiet March. I feel like I was totally out of whack all month and had a hard time staying on task. This month is going to be all about FOCUS and not getting side tracked.

1.) Track my food 1-2 days a week on My Fitness Pal: I have gained back a few pounds that I lost in the summer and this frustrates me since I worked so hard to lose them. This month it’s back in the saddle with counting calories a couple of days a week to keep myself in check. This is NOT something I obsess over daily, but needs to be done some in order to stay on task (for me, personally).

2.) Orange Theory twice a week: Last month, I skipped Orange theory three times due to different reasons, and I CANNOT let that start becoming a habit. Back to my twice a week workouts with them to get back in the swing of things for March.

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3.) Put Together my Bar Stools: I know this one sounds silly, but we finally bought bar stools for the kitchen and they are currently in boxes in the foyer. I just keep pretending they are not there. I am so behind from being out of town, I just don’t have the time at this moment to put them together, but they WILL get done this month!

Remember that the best way to reach your goals is to have action steps so you have a path way to success. Also I believe in printing or writing out your goals so you SEE THEM all month. You can download my goal and fitness tracking printables for free HERE. Good luck!

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QOTD: What are your goals for March? Did you complete your February goals?

How to Start Running Even When You Hate It

I have been running for awhile now, and have gone through many ebbs and flows with my running love affair. There have honestly been more times when I hate running than times when I like it. I know that sounds like a horrible thing for a “runner” to say, but for me, it’s the truth and I’m owning it. I would MUCH rather sit on the couch and watch Hulu than go outside and sweat, be uncomfortable, and bored for an hour. However, the things I DO love are the benefits of running. For me, running is just the necessary evil to get there.

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I love the post run high, the extra energy it gives me, the calorie burn, and the competition aspect. I love the comradery with other runners, the race expos, and the bling. Some of you may be nodding right along with me, especially the beginners who feel like it will be impossible to ever get up to a “far/long run”, or feel like they love it. Unfortunate reality: you may never actually love it. However, that’s ok! You have two choices: 1.) Find something else to do 2.) Do it anyway because you love what it GIVES you, even if you don’t love the act of actual running.

I’m here to give beginners my best advice if you decide you do want to try out the running thing (even if you are currently hating it).

1.) Make a list: What is it you are hoping to accomplish with running? Why did you or do you want to start? Sometimes having a clear and concise reason can help get you moving when you want to take a nap instead. Maybe you want to lose weight, or maybe you just need some alone time. Some people start running to be social with a running group, and some want killer legs. All are valid reasons. You as an individual need to have a goal or focus on WHY you lace up or it may be stuff to stick with it.

2.) Start Slow: Trying to do too much too soon is not only overwhelming (and dumb! Injuries suck!) But it can cause you to give up before you have even gotten started because it seems too hard. Gradual build ups are best mentally and physically. Start with a walk and throw in a few 20-30 second jogs every now and then. Count mailboxes. Tell yourself you will run for ten mailboxes then walk for 20. Get creative but don’t over do it trying to get results faster.

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3.) Schedule your runs and keep track: I am a numbers nerd, and seeing my progress on a piece of paper (or in a spreadsheet for you non paper people) makes me want to keep going so I don’t “lose” my progress. Keep track of how long you go for, and your time. Also be sure to schedule your runs into your planner (or Google calendar, whatever my tech savvy friends are using these days), so that you will actually do it. Heck this blog started because I used it as an accountability journal. I said I was going to run in a blog post, so then I knew I had to follow through.

I have a set of free printables you can download and print out to help you set goals and keep track of your fitness if you want to check them out!

4.) Talk to a running friend: For some reason, we humans like talking to people who have gone through a hard thing that we may be currently dealing with, and have made it out the other side. It’s comforting to know we aren’t alone, and that success is possible. Find a running friend or online buddy who has accomplished a certain goal you want to reach (a time goal, distance goal, whatever!) and pick their brain. It will give you confidence you keep going!

5.) Picture that end result and just do it: I know this seems pretty basic, but it’s just truthful. Think about why you are doing this, then suck it up buttercup and run. You will feel better when it’s over. I have never regretted a run once I was finished. That’s a true story!

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Note: There are people who just LOVE running, and that’s awesome too! There have been times in my life I was that person, but overall, I have to really psych myself up for the actual run portion. I much prefer the results, the social aspect, the races, and the bling as mentioned before. We are all unique and different and that’s what is awesome! This post is not meant to knock anyone who truly enjoys the act of running, but instead to motivate those who are struggling some (or most) days.

The Best Blogging Resource Tools To Make You Money

I have been blogging for a long time now, but am a perpetual student. I literally learn new things every day, and that is what I find so fun and fascinating about blogging and social media. I have been lucky enough to make money from my blog over the years, but have recently stepped up my game to make my blog even more profitable. I feel like there is plenty of space for everyone in the blogging world, and didn’t want to keep my methods to myself.

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So, I decided to create a Resources page for my blog, giving you the best blogging resource tools, and pin it up in my menu bar for easy access. When you click that link, you will be taken to a page that lists out (and links to) many of the tools, programs, and websites I use to keep my blog running smoothly. I will constantly be updating it I’m sure, but it’s a great start for someone not sure what they could do to take their blog or social media accounts to the next level.

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RELATED: Get my FREE Social Media Manager Checklist

While I won’t go through every single one here as the descriptions on my resources page are pretty straightforward, I did want to gush a little about my new favorite. If you subscribe to my email list then you already heard about this (and are hopefully using it!)

I have recently been loving using Link in Profile for my Instagram account. (<—Affiliate link) For years, whenever I had a blog post I wanted my Instagram followers to know about, I would post a relevant photo, tell everyone to go to my profile and click the link to be taken to my blog post. That’s definitely a great thing to do and a way to boost traffic, but I got frustrated with having to go in and change that link every single time I wanted to redirect it to a new post. With Link in Profile, you don’t ever have to do that again (Halleluiah!)

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You have ONE link that is forever in your Insta profile, and when people click it, they are taken to a page with all of your photos that have links associated with them. From there they can choose what blog post to go to. (Below you will see my most recent Instagram photo that has a blog link attached to it. On this page you can scroll down and see more photos and click more links!)

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It’s awesome, super easy to use, and a great value for the price. During the free trial, I saw a huge uptick in traffic being referred from Instagram to my blog. (YES I said free trial! What are you waiting for?) It’s definitely been a game changer and time saver for me.

You will find links such as this on my resources page that can be a game changer for you, too. As always, feel free to email me at heather@heatherslookingglass.com if you have any questions. I love hearing from you!

 

PS- Can you take 10 seconds and fill out a poll for me? THANK YOU!

QOTD: What tools would you add to my resources page?

February 2017 Goals

I was determined to be on time with this month’s goals, so I think publishing on February 2nd is a win! It’s hard to believe the first month of 2017 is already in the books. How are you doing with your monthly/yearly goals? Still dreaming big? Keeping track? Let’s take a look at my January goals first and see how I did:

1.) Organize my closet: A+ I’m super happy about this one. My goal was to figure out a system that worked well for us while we budget for me to turn an extra room into a big closet. Bobby generously offered to give me the whole master closet! His hanging clothes now live in the extra room closet. he doesn’t have many so they all fit, and now I have the master all to myself! I still need to buy a few more hangers, but I pretty much have everything how I want it, and now I can actually see all of my clothes and  not wear the same thing over and over.

2.) Fix my workout routine: B- This is still a work in progress, but getting better! The past two Saturdays I have been able to go on long runs. Also, in addition to my two Orangetheory workouts every week, I did a day of cross training. I still need to figure out how to fit one more workout in, but I am happy with my progress so far.

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3.) Eat better: C- If you will remember, I kind of wasn’t exactly sure what I wanted this to look like. Because of that, my goal wasn’t measurable, and I set myself up for failure. I had little “spurts” where I would pay more attention to what I ate, but I don’t feel like I got a handle on it. I need to be more specific with my plan. Learn from my mistake!

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February goals:

1.) Track my food intake 1-2 days a week: As a measurable goal, I feel like this will work better for me. I use the My Fitness Pal app to track food, and it is a good reality check for me. However, I hate being a slave to calorie counting, so I will not do it every day. I think if I check in on myself and my habits one or two times a week it will help me out.

2.) Take Emma Kate to Disney: She has been asking to go see the big castle again, and she hasn’t been since before Christmas. It’s time to take her back since we live so close.

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3.) Time Block My days: I have been having a hard time staying focused the past couple of weeks. I end up on rabbit trails on social media, or wandering from thing to thing in the house not really getting anywhere. I am going to start using my journal to (loosely) time block and see if that helps me stay on track this month.

QOTD: Did you meet your January goals? Have any February ones?

Affordable Home Gym

This post is sponsored by Kohl’s. I was paid for this post and received the included fitness equipment as compensation.

It’s January, the month of the year when people decide to get fit (which I love!) The thing I do not love however, its how packed a gym can get at the beginning of the year. I like my space, and sometimes that can be hard to find!

As a work from home mom who has a child only in daycare part time, I also struggle to find time to get to the gym, and always wanted to have my very own “home gym.” I knew it could come in handy for those times when my toddler is napping, or I need to stretch my legs from sitting at my laptop all day. After doing some searching, I realized that having a home gym was more affordable than I thought, and is incredibly convenient for someone with my schedule.

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When I began research, I knew I wanted a mix of cardio and strength equipment, and needed room to move around. Thankfully, our new house has a huge bonus room upstairs that fits the bill. I have plenty of room to move, and work up a sweat! Here is a list of what I have, followed by some explanations:

-Pro Form Easy Strider

-Resistance bands

-Free weights

-Workout DVD’s

-Pro Form Bike Desk

-Yoga Mat

-Foam Roller

The Pro Form Easy Strider was something I wanted because I had a similar one a few years ago but we got rid of it when we moved awhile back. It’s great for cross training days, and is situated in front of my TV so I can catch up on my favorite shows while I burn some calories. This model has EKG grip pulse that monitors your heart rate, an easy to read LED display, a built in fan (yes!) and it even has wheels to be easily moved around. It supports up to 250 pounds, and has big, oversized pedals that fit even my husbands big feet. Never did I think I would be able to have my own cardio equipment again, but I do!

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As someone who has IT band problems, resistance bands and a foam roller were a must. I have a lot of body weighted exercises I do with the bands to strengthen my glutes and hips which keeps that nagging pain away. I try to foam roll several times a week as well to help with tight muscles. I was able to get a set of bands and a foam roller all for under $20, and they are invaluable to me!

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I admit, I need to do more yoga. I have a mat, as well as some yoga and Cardio DVD’s, I just need to put them to good use. Maybe now that I have my own gym space at home I will follow through.

The Pro Form bike desk is something I have ALWAYS wanted. I sit at my laptop working all. day. long. I frequently have to get up to stretch my legs because I get so stiff. How awesome to multi task like this?!? I can get all of my work done while burning calories and keeping my blood circulating. I can pedal for hours! No more excuses for not having time to workout.

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As someone who loves boot camp classes, free weights were also a must. I don’t have many, but plan to build up a supply as my budget allows. My boot camp classes taught me so much, and I can do dozens of workouts and moves with just a few weights and get in an awesome burn.

With just a few pieces of equipment, I have been able to cover cardio, strength training, injury prevention, and stretching/maintenance in my home gym. It was definitely more affordable than I thought it would be, and is something I can enjoy for many years to come. After all, you can’t put a price tag on your health.

Be sure to check out all of the other fitness equipment Kohl’s has to offer at great prices. They also have a great Fitness page with workout gear, health products, as well as tips from top health and fitness experts.

QOTD: What is your favorite “must have” home gym equipment?

My blog may contain links to other websites. I am not responsible for the privacy policies of those other websites. When you click on a link, your information may be collected by those websites, so I encourage you to read their privacy policies. These affiliate links are not associated with Kohl’s.