Common Social Media Manager Mistakes and How to Avoid Them

When I first started in the social media world, I made a lot of mistakes. I came on the scene as social media was first blossoming, so I had to learn and grow along with it, and so much has changed since I first started out! I honestly look back in shame at some of my social posts, because they are SO BAD and not the way you attract customers, make money, or deal with clients.

This is one of the reasons I created my courseI don’t want you to waste your time making the same mistakes I did. It took me YEARS of trial and error to make any real money in social media, and I want you to avoid that long waiting period and jump right into making money.

So, here are 3 of the most common mistakes people make on social media, and how my course will make sure this doesn’t happen to you:

  1. Telling the client “I will post whatever you want/tell me to post” when working on a proposal or deal. WRONG. If the client knew what they wanted posted, they wouldn’t need you! They are wanting you to help guide them and post what you think would be valuable in the marketplace because you are the expert. Create a plan for them, give them a proposal, and make it work for their business. My course will show you EXACTLY how to do this with package pricing, proposal outlines, and how to approach potential clients the right way and convince them they need you.
  2. Not charging enough: Some people are so afraid of offending anyone that they don’t charge enough to make it worth their time. Then they are stuck in a contract where when it’s all said and done, they are making $5 an hour. Listen, I have given my pricing to a lot of people, and I have had WAY more people turn me down and say it’s too much for them than I have people agree and then start working with me. It’s just part of the business. Now, in the beginning to get that first client you may have to work for less than you want, but once you have that one client on your resume and get some experience under your belt, it’s probably time to up your prices. In my course, I show you exactly what I charge for each platform and why, how to figure out your pricing, and I also discuss how to get that first client so you can start making money quickly.
  3. Not paying attention to their analytics: A lot of people will make the same mistakes month after month on social media because they aren’t paying attention to their analytics. There is so much to learn by looking at your numbers that can help show you what to change. For instance, if your Instagram insights tell you that the least amount of people are liking your posts at 5:00 in the morning, then stop posting at 5:00 in the morning! If you aren’t paying attention to your followers, demographics, age, and reading habits of your followers, you are doing a disservice to yourself and your client. In my course, I show you how to look at the analytics and use them as a tool to help you know when and what to post, and who to target for ads. No more guessing! I go into detail about my favorite tools for tracking, automation, and just making my life all around easier when it comes to social media.

Don’t be like me and make these mistakes. Learn how to be a social media manager the right way, and all in 21 days or less with my e-course HERE.

Social Side Hustle: 21 Days to Becoming a Social Media Manager

It’s finally time you guys! What I have been promising for months now is finally done, and the doors will soon open for my e-course which is all about making money from home in social media. This course is for you if you want to work form home part time OR full time, learn how to automate work so that you are working SMARTER and not HARDER, and want a better life for you and your family.

I grew up in a very hard working family. It was instilled in me as a small child that you have to work hard to get what you want in life. While I still believe this to an extent, a lot of us have a tendency to take this a step too far. It hit me one day when I was complaining to my husband. I vividly remember saying to him: “It’s just not fair. I work SO HARD but don’t seem to be getting anywhere. I work way harder than XYZ, and they are doing so much better than me.”

Wow.

So much to digest in that simple sentence.

First I want to point out this isn’t a jealously thing, I am truly happy for those who are happy and successful, this was about me being really hard on myself and trying to “earn” my way to success. I thought that the more hours I put in, the more I focused, and the more sacrifices I made, it would all add up to success on my part. I mean, that’s the “rule” right?

Wrong.

While this is true for some people, what if I told you that you could be successful WITHOUT working more hours, without killing yourself and wearing yourself down, and without stressing about what to do next?

Work smarter, not harder.

As a social media manager, I have figured out a lot of ways, mostly by experience, research, and the knowledge of others, that have allowed me to work this way. I now spend way less time working than I did when I had a 9-5, but I am making more money, AND I get to work from home. How?

A lot of reasons. Not something I can share in one single blog post. Sure there is front in work, but once your processes are all set up, you can use tools and systems to your advantage and work smarter, not harder.

That’s why I created Social Side Hustle. Sure, you could spend years (like I did) spinning your wheels trying to crack the code, and sure, you would eventually figure it out because you are a smart cookie, OR, you could take my course, and learn everything you need to know to work for yourself from home, all in 21 days or less.

I will be sending out emails next week announcing my pre-sale, free webinar, and my launch, so you won’t want to miss it! Make sure you are on the list by signing up here, and you will also get a free social media manager checklist.

Get ready to work smarter and not harder!

 

My Best Social Media Tips for Facebook, Instagram, Pinterest, and Twitter

Hey guys! I have had some people ask me if I would compile all of my links to my most recent social media tip posts into one post so that you don’t have to click all over the place to find them, so here you go. A condensed post with links to all four of the social media tip posts which cover each platform I will be spending time on in my e-course that will be launching soon.

My top Facebook tips for bloggers and businesses

My top Twitter tips

Growing your Pinterest: tips for bloggers and social media managers

Grow your Instagram following

I also have done Facebook videos on these topics, so be sure to check out the video section on my Facebook page for even more information.

Don’t forget, if you want to be on the list to be the first to know when my course is launching, sign up for my email list!

I know it has taken me a little bit longer than anticipated, and I will be able to share one of the reasons WHY very soon. But a hurricane, cancelled trip, and sick kid also have thrown me for a loop, but trust me when I say I am working on it daily! I want it to be valuable to you so you can start making money ASAP!

My Top Twitter Tips

Some people recently have been wanting to shy away from Twitter and say it’s not a valid platform anymore, but I totally disagree. Not only is my following continuing to grow, but I have gotten several Twitter only paid campaigns from brands, gotten paid to host and participate in twitter chats, and have had larger brands tell me they want higher Twitter numbers before they would work with me. So in my opinion, building up your Twitter presence is a good idea.

The first thing you need to remember about Twitter is that you need to be a real person and follow, like, and retweet other people’s stuff, don’t just post your own things. Remember the 80/20 rule, only post 20% of your own content and 80% other people’s, This can be interesting articles, questions, rewteets of recipes, blog posts, sales from stores, etc. While I do automate most of my Twitter posts, I also go in daily and like, comment, and retweet live so that I am interacting in real time with people as well. Even just spending five minutes a day doing this can make a big difference. 

Also, you want to make sure you spread out your tweets to different times of the day. Remember time zones, so only posting in popular times for your time zone is doing your account a disservice since the lifespan of a tweet is so short. While there are certain times of day I focus more on, I try to spread things out and then check my analytics in Sprout Social and see how those posts performed. 

Earlier I mentioned that you need to follow other people. You don’t want to be that account that has 30,000 followers but you are following 100 people. So how do you find the right people to follow who may potentially follow you back? First, Twitter is great at suggesting accounts you may like, so check the sidebar first. Then, do a hashtag search for a tag that has to do with your brand or things you post about, and find people who also post about the same things. For instance, I could personally search hashtags like “Disney, runDisney, fitness running, momblogger, travel, cruise, vacation” and the like. Not only do you want to follow these people, but you want to follow THEIR followers, because those are the people most likely to follow YOU.

I mentioned Twitter chats earlier. These are a great place to get new followers, find like minded people for you to follow, and to just get some exposure in general. A Twitter chat will take place at a certain time and day, and will have a hashtag you should include on every single tweet you post during the chat. That way, other chat participants can find you, reply to you, and follow you. Make sure you talk with other participants, answer the questions the host is asking, and try to be useful if the topic is something you know a lot about. I LOVE using GIF’s in Twitter chats, they are fun, and a good way to be seen when there are tons of tweets in a hashtag feed. 

Another tool I would recommend utilizing on Twitter is Twitter lists. Here you can create separate lists of people you follow, and break them down however you want. If you wanted a list of only runners, you could create that, and then whenever you wanted running content to like or retweet, you just have to go into your list instead of scrolling through your whole feed which will have irrelevant information. From your profile, you should see a button near the top going across the menu that says “lists”. Here you can add lists, and also see what lists you are a member of (ones that others have added you to).

Also, pay special attention to your profile. Here you are given a profile photo and a header/cover photo so use this space wisely. Also be sure to add in your website or link to subscribe to your email list or get a freebie on your blog.

Did you know you can also pin a tweet to the top of your profile that will never be pushed down? Write a tweet you really love, maybe one that links to something important to you, and pin it as long as you like. I switch these out every couple of months. All you have to do is click the drop down on the top right of any tweet, and you should see the option to “pin to profile”. That’s it!

One more tip I use, and I will be honest and say I don’t do it all the time because I lack the time for it, but I personally like to send a tweet thanking someone for following me. Now, before I get flamed for saying this next thing, note this is JUST A PREFERENCE. But I absolutely loathe the automated DM’s I get when I follow people saying “thanks for the follow, you can also find me here here and here.” While I love to automate things, in this instance, I think a personal thank you goes a lot farther in people’s minds than an automation. Again, just a preference.

Download my FREE social media manager checklist and automatically be put on the list to get news on the launch date of my e-course, Social Side Hustle, how to make money as a social media manager, as well as info on pricing and bonuses!

Be sure to check my Facebook page tomorrow afternoon for a video going more in depth into my Twitter strategy!

QOTD: What is your favorite social media platform? Why? 

A Fun Filled Fall

Hey guys! I feel like it’s been awhile since I’m done a post just kind of updating things going on in my world, and what i have coming up. I know I share bits and pieces on social media and especially on Instagram Stories, but I haven’t written out what’s going on in awhile so here goes!

We have quite the busy fall planned, and I realized the other day we aren’t going to be home on the weekend from Labor Day through Columbus Day! So what will we be up to?

Labor Day weekend: Disney invited me and my family to attend Mickey’s Not So Scary Halloween Party on Friday night. We decided to make a weekend out of it and are staying two night at Saratoga Springs with my parents for a fun little getaway. Emma Kate and my dad have never been to the party, so I can’t wait to show them everything.

fall

The two weekends after that: Bobby and I leave for our cruise with Carnival on September 9th. I am stoked to have this opportunity and can’t wait to visit some new to me ports and explore the beautiful Carnival Vista.

The weekend of the 23/24th of September is Emma Kate’s third birthday (CRAZY TALK!) and we are spending one night in Disney to celebrate as a family. We are staying at Port Orleans Riverside and have a character dinner. I’m not ashamed to say we are taking advantage of her being free one last time!

The last weekend in September I will be traveling to Rhode Island to run the Ocean Road 10k as part of the Cabot Fit Team. I’m so honored and pumped to be in some cooler weather for the weekend and run a 10k. It’s been awhile on both accounts!

Then Columbus Day weekend Bobby and I will be guests of both Medieval Times and the Wyndham Garden Lake Buena Vista Disney Springs. We can’t wait to dive into Disney’s Food and Wine Festival which Bobby hasn’t been to in four years. (We may or may not have a three year old tag along, we aren’t sure yet.)

WHEW!

Not to mention, my e-course, Social Side Hustle, will launch right after we get back from the cruise.

It will be hectic, but I wouldn’t have it any other way. I absolutely love to travel, and now that Emma Kate is getting a little older I am hoping to do it even more. I love that I live in an area where we can take weekend trips to fun places and not go far (although I love the far away places, too!) I am so grateful for the opportunities I have gotten and can’t wait to bring you along for the ride. be sure you are following me on Instagram, because that is where I will post the most and also on Instagram Stories. Here we go!

QOTD: Are you traveling anywhere this fall? Any races or vacations? 

Growing Your Pinterest: Tips for Bloggers and Social Media Managers

While technically a search engine, Pinterest it frequently gets lumped in with social media and has recently become one of my favorites because of its ease of use and how I can automate most of the work while allowing it to bring a lot of traffic to my website.

Also, be sure to read to the end to get today’s free download!

pinterest

So how do I easily automate pinterest? A beautiful things called Tailwind.

But lets back up a little before I get into Tailwind, because you need to make sure your pins are optimized correctly or they won’t get repined in the first place! The first thing you need to look at is your photos. Pins that are vertical do WAY better than any other pins. This can easily be done in Picmonkey.

Picmonkey is free, but they have a royale version that I use that is super cheap and easy to use. They even have templates already made up for vertical pins, and then you just fill in the box with the photos, text, and overlays you want to use. Then you can upload it straight to Pinterest and add in the website you want it to go to, or add the photo to your blog or website and link to the pin in a post.

A few pin tips:

Make sure you are using a font that is easy to read, that your photo isn’t blurry, and that your colors and text stand out. Here are a couple of examples:

Descriptions:

The next thing you want to work on is your pin description. Keywords go a long way in Pinterest descriptions and will help your pins to be found by the right people. The worst thing you want to do is look spammy and just list out a bunch of keywords. Instead you want to write in sentences and strategically place your keywords within the sentence. Here is a good examples of a description, and I highlighted the key words I wanted to use so you can see how I made them flow in my description:

“There are so many great restaurants in Disney World for kids and adults, but a lot of them require hard to get reservations. Check out my list of the top 5 most overlooked places to dine in Disney. You may find a new favorite menu for your family on their next vacation!”

Boards:

Now let’s talk a little about board names. The names of your boards are just as important as the descriptions on your pins. I know it’s tempting to name your boards super cute and clever things, but those things won’t be as easily searchable. What do I mean? For instance, If you have a board dedicated to children’s clothing but title it “tiny human threads”, that is probably going to not be something people are searching in the search box when looking for children’s clothing. Be smart with your board names to make them show up in results. You can also add a description to each board. Make sure you follow the same keyword advice you used for your pins when creating descriptions for your boards.

Speaking of your boards, you need to remember that your boards are for your readers/customers and NOT for you.

What do I mean by this? If you are working with a brand that sells home furnishings, you will probably have boards for different types of furniture, maybe different rooms in the house, or design ideas. You may personally also like cake. Unfortunately, a board about cake has nothing to do with home furnishings and will look out of place and confuse your followers. You can absolutely still create a board about cake for your personal use, just make it a secret board that only you and whoever you invite to the board can see. I have lots of secret boards. 🙂

Tailwind:

Ok, so let’s jump back to Tailwind. Tailwind is a program that allows you to schedule pins in advance so you don’t have to manually pin them over and over. I can set it up at the beginning of the month and then not have to worry about my pins for four to five weeks! It make my life so much easier and makes me more efficient and gives me time to do other things. I consistently get lots of daily traffic to my blog form Pinterest, all while not having to do anything because Tailwind is working in the background for me. Time is money, so a program like this is worth it’s weight in gold.

If you really want to dive further into Pinterest you can do two things.

1.) Sign up for updates on my course launch, Social Side Hustle, because I go even further in depth with Pinterest inside my e-course.

2.) Take the only social media course I have even taken, called Pinning Perfect. It opened my eyes to the potential of Pinterest and I use lots of the things I learned there today!


***As a blogger and social media manager, it is important that I keep track of the money coming in and going out so I know how much I made at the end of the month.

For today’s freebie download, I have a money tracking excel sheet for you. There are two tabs on the sheet, one for expenses and one for money made. Feel free to edit as it fits in with your business or personal brand, I just wanted to give an example of how I track money coming in and out. Enjoy! 

ONE MORE THING. (I know there are lots of things today!) I will be doing another FACEBOOK LIVE tomorrow hopefully around noon EST. Be sure to follow my page so you won’t miss it. But if you do, you will be able to watch the replay later.

Disclosure: This post contains affiliate links. That means when someone clicks on a link and purchases, I get a small percentage of the sale. I only recommend things I use and love. Thank you for supporting my blog!