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Through Heather's Looking Glass

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Level Up Your Influence

Make the Money you Deserve

Learn how to pitch and work with brands as a social media influencer

Pitching Your Dream Brands

Learn how to find PR contacts, what to say to them, and even when to send your pitch to a brand.

Writing Content That Gets Noticed

Walk through what to post, what to do once you get a contract, and how to make sure a brand wants to work with you again.

Make Money Posting on Your Social Media Accounts

Learn how to get in the mindset of a successful influencer and ask for what you deserve to make in your business!

Click Here To Purchase

Who is this guide for? 

This guide is for…

Influencers wanting to level up: ​Influencers in all niches who have at least a small social following who want to make more money or switch to full time work as a content creator. this is not for creators already making a full time income from social media. This guide is mainly for Instagram but can be used for other platforms like TikTok, and bloggers as well. If you are a little lacking here that’s ok! Use this guide to get yourself up to speed and get to work. You can do it!

Influencers wanting to learn to pitch: If you are scared to pitch, don’t know how to pitch, or have pitched unsuccessfully, this is for you!

Influencers wanting to be taken seriously as a business: If you want to move from a hobby to a side hustle or full-on business, this is for you. I take my job seriously. If you want to be taken seriously as a business, you need to start treating your social media channels like a business. I got you!

*This guide is NOT for influencers who are just starting out who have no social media profiles.

I suggest having at least 3 months of posts (around 30 posts) and 1000 followers with at least a 1% engagement rate before you begin. This is just a suggestion though!

 

Feel like you are ready to make more money from your or social media channels but don't really know what the next step is? I can teach you how! I have worked with many brands over the past 12 years and want you to be successful in your pitch and writing your posts. You CAN do more than just get free product through your blog or social media, I am proof! I made $106k in 2023. Let me show you how to do it, too!

Content Overview:

Section 1: Getting Your Mind and Blog Ready

Section 2: Where to Find Sponsorships and Work with Brands

Section 3: How to Approach Brands

Section 4: Writing Your Post

Testimonials:

Tiarra:

You're getting me HYPED UP from the beginning. No more fence sitting for me. You're out here preaching friend! Has so many gems!  I love the intro, its clear and tells us what to expect to learn. Then began to encourage and I felt ready to press send on a email in my drafts to a brand.

Ana

Reading through "Level Up Your Influence" has helped give me the confidence to approach brands I love, use, and share about already about the possibility of working together. Heather gives great tips on how to prepare yourself, your blog, and your social media for partnerships. I love that she didn’t leave out the mental game when it came to transitioning to working with brands. If you are considering this transition, the guide as tons of tips to give you a great start.

When I first started blogging and posting on social media, I didn't even know it was possible to make money from it. Slowly I learned about sponsored posts and being an affiliate as well as UGC, and then I was pitched by my very first brand. I was terrified but also excited someone wanted to pay me! For awhile, I would get pitched by brands, but then I wanted more. I began going out on my own and doing the pitching. I also started getting bold and negotiating my contracts to get the money I knew I deserved. I learned how to say no, here are my rates, and I learned when and what to say in a pitch. Now I want to help YOU do the same thing and earn what you deserve. I can't wait to see your successes by using my guide!

 

Click Here To Purchase
Level Up Your Influence

TABLE OF CONTENTS

(**See the bottom of this section for bonuses!**)

Who This Guide is For

Contact Me

Introduction

 

Section One: Getting Your Mind and Blog Ready

Chapter 1: A Strong Mental Game

Chapter 2: Aesthetics and Blogging Behavior

Chapter 3: Content

Chapter 4: Social Media

Chapter 5: WIIFM (What’s In It For Me?)

Chapter 6: Growing Your Following

 

Section Two:  Where to Find Sponsorships and Work With Brands

Chapter 6: Networks

Chapter 7: Working for Free

Chapter 8: Interaction on Social Media

 

Section Three: How to Approach Brands

Chapter 9: Who to Contact and What to Say

Chapter 10: Media Kit

Chapter 11: Types of Work

 

Section Four: Writing Your Post

Chapter 12: Do's and Dont's

Chapter 13: Photography

Chapter 14: After you Post

 

Closing

 

**BONUSES available for a limited time with purchase:**

-Pitching spreadsheet (the exact spreadsheet I use to keep track of pitches)
-Behind the scenes of an influencer marketing manager (My notes on what it was like to work on “the other side” as a campaign manager, and how the knowledge I have can help YOU in your pitching, negotiating, and working with a brand.)
Click Here To Purchase

Questions about the guide? Email me!

Support@HeathersLookingGlass.com

*Due to the nature of this product, there will be no refunds offered.

Get In Touch!

Some places don’t change… we do. ❤️ And somehow, D Some places don’t change… we do. ❤️
And somehow, Disneyland still makes it feel like the first time.

Same magic.
Different memories. ✨ 

We had the most amazing time at Disneyland last month. The magic is alive and well, and it gets me every time. This is a great time to take your family and make memories of your own. There are so many great things going on this summer! 

Not to mention, if you use @bestdayevervacay, they do all the stressful work for you, at no extra cost! From discounts to dining reservations, they can handle it. You just focus on making the memories. 🥰

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Thanks for sending us on this great trip Disney and BDEV! 

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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For four years, I’ve driven the same long roads wi For four years, I’ve driven the same long roads wishing “home” felt a little closer to the life we’ve built here.

And now… it finally will be. 🤍

We’re not leaving Tennessee, just making a local move that puts us closer to my daughter’s school, closer to our day-to-day life, and honestly closer to the version of life I’ve been hoping for since we moved here. (Aka not so much time in the car!) 

Still Knoxville. New chapter. Lots of boxes. Please pray. 🏡📦

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Between dogs, snacks that never make it to a plate, and whatever is happening in my entryway on a daily basis… I needed something that could actually keep up in one go. This one’s been doing the heavy lifting so I’m not doing 12 different cleanups for the same mess. 

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#ad Being “thoughtful” for Mother’s Day doesn’t ha #ad Being “thoughtful” for Mother’s Day doesn’t have to mean complicated. 😅 

I clipped the 4x fuel points digital coupon on the Kroger app, grabbed a Mastercard gift card at Kroger, and turned a quick errand into a little win-win situation by adding in a handmade colored card and personalized note. She gets to pick exactly what she wants. 💛 

I get 4X fuel points while I’m already out running around (because of course I am). Simple, thoughtful, and honestly kind of perfect. 
Head to your local Kroger, clip the coupon, and grab a Visa or Mastercard gift card, but the offer is only good through May 12! Link is in my bio! 

#KrogerPartner #KrogerGiftCards #MothersDay4x @krogerco
He asked for my number in college… and somewhere a He asked for my number in college… and somewhere along the way it went from late-night texts and cheap takeout… to character meals, waving napkins, and fully embracing the Disney dad life. 🫣

Disney dads aren’t born… they’re created one character meal at a time. 🏰 

Tag a Disney dad in your life! (Maybe one you helped create? 😂👀) 

#disneydad #disneymeme #disneydining #disneycharactergreeting #disneylandfood
#ZbarPartner I know these days won’t last forever, #ZbarPartner I know these days won’t last forever, so I’m soaking up every driveway game, every laugh, every little break in the grass. 🤍 

Lately our go-to has been Zbar Protein Snack Bars, especially the new Strawberries ‘N Creme flavor that is made with organic whole grain oats, real fruit, and protein to help support growing kids. It’s a snack she loves and I feel good about too. 

It’s a great little reset so she can get right back to doing what she does best, playing her heart out 💕

 #ZbarProteinStrawberriesnCreme @zbarofficial #Zbar

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