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Through Heather's Looking Glass

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Content Monetization Checklist

Content Monetization Checklist:

Congratulations on taking the first step toward monetizing your influence! This checklist is designed to help you maximize your content’s earning potential by outlining key steps to take.

  • Define Your Niche and Audience:
    • Identify your target audience and their interests.
    • Determine your niche and what sets you apart from others in the industry.
  • Create High-Quality Content:
    • Develop a content strategy that aligns with your audience’s interests.
    • Produce engaging and valuable content consistently.
  • Build a Strong Personal Brand:
    • Establish your unique voice and style.
    • Create a cohesive brand across all your platforms.
  • Grow Your Audience:
    • Use social media, SEO, and collaborations to increase your reach.
    • Engage with your audience to build a loyal following.
  • Set Up a Media Kit:
    • Include your bio, audience demographics, and past collaborations.
    • Highlight your unique selling points and the value you offer to brands.
  • Identify Potential Revenue Streams:
    • Explore affiliate marketing, sponsored content, and product sales.
    • Consider offering consulting services or online courses.
  • Establish Relationships with Brands:
    • Research brands that align with your values and audience.
    • Reach out to brands with personalized pitches and proposals.
  • Diversify Your Income:
    • Explore multiple revenue streams to reduce reliance on a single source.
    • Test different monetization methods to see what works best for you.
  • Track Your Progress and Adjust:
    • Monitor your monetization efforts and their effectiveness.
    • Adjust your strategies based on analytics and feedback.
  • Stay Updated with Industry Trends:
    • Follow industry news and updates to stay ahead of the curve.
  • Adapt your strategies to reflect changing trends and audience preferences.

Remember, monetizing your content takes time and effort. Use this checklist as a guide to help you navigate the journey toward earning money from your influence!

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I am Heather Montgomery, a 30 something southern girl living in Knoxville, Tennessee with my husband Bobby, 10-year-old daughter Emma Kate, and our goldendoodles Dolly and Luna. I’m just a regular girl who likes to workout, travel, hang with my family, text, and eat chips and queso. Be sure to check out my “about me” page for more info!
Thank you for visiting, and feel free to contact me with questions, (or for PR inquiries or press trip invites) at Support@HeathersLookingGlass.com.

Please, no guest post requests. 🙂

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Recent Posts

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Trying to stay one step ahead is basically my pers Trying to stay one step ahead is basically my personality at this point 🤣 (ad)
From laying out my workout clothes to packing my daughter’s basketball bag… and yes, remembering my vitamins — staying proactive just makes life run smoother.

But I realized it shouldn’t just stop with me. My dogs are part of the family too. 💛 So when I’m grabbing our wellness essentials at select Walmart stores, I make sure to pick up our NaturVet pet supplements right from the Pet Health aisle.

At home, it’s simple: I get my vitamins and supplements, and they get theirs. Staying a step ahead means taking care of all of us — two-legged and four-legged. 🐶✨

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$200 worth of NaturVet supplements!
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✔️ Foll0w @NaturVet + me
✔️ Like this post
✔️ Tag 2 friends in the comments (each comment = an entry!)
⭐ Bonus entry: Share this reel to your stories + tag me!

Good luck, friends! 💛
Ends 1/14/2026, the lucky one will be announced in stories!
Must be 18 to enter, USA only
Winter is stupid. 🥶 #winterisstupid #ihatewinter Winter is stupid. 🥶 

#winterisstupid #ihatewinter #itstoocold
✈️ Nothing worse than feeling sick right before a ✈️ Nothing worse than feeling sick right before a trip… but I’m so glad I already stocked up on HealthCare Aisle essentials from Amazon! 🙌

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She’s my favorite. ❤️ @theprincessek #thatsmygir She’s my favorite. ❤️ @theprincessek 

#thatsmygirl #basketballmom #sportsmom #sportsmomlife
It’s a gift. 💁🏻‍♀️ #disneymeme #disneyfunny disne It’s a gift. 💁🏻‍♀️

#disneymeme #disneyfunny disney adult, disney mom, disney world
✨ This year looked like sports schedules running o ✨ This year looked like sports schedules running our lives, suitcases always half packed, and family time squeezed into the chaos, and I wouldn’t trade it for anything. ❤️

So thankful for God’s faithfulness, provision, and grace through every high, low, and in-between moment. Here’s to closing out 2025 full of gratitude, and stepping into 2026 with hope and  excitement. ✨ 

Happy New Year. Cheers to another one. 🥂 

#happynewyear2026 #newyearseve2025 #the2025seasoncomestoanend
Where’s the lie? 👀 What did I forget/miss? 🤣🎄 We Where’s the lie? 👀

What did I forget/miss? 🤣🎄

We hope you had a very merry Christmas with those you love! I was under the weather on Christmas Day but that’s just the way it goes sometimes. Was anyone in your house sick this year? 

SHARE this with you fave dad! 

#christmas2025 #dadsonchristmas #christmasmeme #christmasmemes

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