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Through Heather's Looking Glass

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Level Up Your Influence

Make the Money you Deserve

Learn how to pitch and work with brands as a social media influencer

Pitching Your Dream Brands

Learn how to find PR contacts, what to say to them, and even when to send your pitch to a brand.

Writing Content That Gets Noticed

Walk through what to post, what to do once you get a contract, and how to make sure a brand wants to work with you again.

Make Money Posting on Your Social Media Accounts

Learn how to get in the mindset of a successful influencer and ask for what you deserve to make in your business!

Click Here To Purchase

Who is this guide for? 

This guide is for…

Influencers wanting to level up: ​Influencers in all niches who have at least a small social following who want to make more money or switch to full time work as a content creator. this is not for creators already making a full time income from social media. This guide is mainly for Instagram but can be used for other platforms like TikTok, and bloggers as well. If you are a little lacking here that’s ok! Use this guide to get yourself up to speed and get to work. You can do it!

Influencers wanting to learn to pitch: If you are scared to pitch, don’t know how to pitch, or have pitched unsuccessfully, this is for you!

Influencers wanting to be taken seriously as a business: If you want to move from a hobby to a side hustle or full-on business, this is for you. I take my job seriously. If you want to be taken seriously as a business, you need to start treating your social media channels like a business. I got you!

*This guide is NOT for influencers who are just starting out who have no social media profiles.

I suggest having at least 3 months of posts (around 30 posts) and 1000 followers with at least a 1% engagement rate before you begin. This is just a suggestion though!

 

Feel like you are ready to make more money from your or social media channels but don't really know what the next step is? I can teach you how! I have worked with many brands over the past 12 years and want you to be successful in your pitch and writing your posts. You CAN do more than just get free product through your blog or social media, I am proof! I made $106k in 2023. Let me show you how to do it, too!

Content Overview:

Section 1: Getting Your Mind and Blog Ready

Section 2: Where to Find Sponsorships and Work with Brands

Section 3: How to Approach Brands

Section 4: Writing Your Post

Testimonials:

Tiarra:

You're getting me HYPED UP from the beginning. No more fence sitting for me. You're out here preaching friend! Has so many gems!  I love the intro, its clear and tells us what to expect to learn. Then began to encourage and I felt ready to press send on a email in my drafts to a brand.

Ana

Reading through "Level Up Your Influence" has helped give me the confidence to approach brands I love, use, and share about already about the possibility of working together. Heather gives great tips on how to prepare yourself, your blog, and your social media for partnerships. I love that she didn’t leave out the mental game when it came to transitioning to working with brands. If you are considering this transition, the guide as tons of tips to give you a great start.

When I first started blogging and posting on social media, I didn't even know it was possible to make money from it. Slowly I learned about sponsored posts and being an affiliate as well as UGC, and then I was pitched by my very first brand. I was terrified but also excited someone wanted to pay me! For awhile, I would get pitched by brands, but then I wanted more. I began going out on my own and doing the pitching. I also started getting bold and negotiating my contracts to get the money I knew I deserved. I learned how to say no, here are my rates, and I learned when and what to say in a pitch. Now I want to help YOU do the same thing and earn what you deserve. I can't wait to see your successes by using my guide!

 

Click Here To Purchase
Level Up Your Influence

TABLE OF CONTENTS

(**See the bottom of this section for bonuses!**)

Who This Guide is For

Contact Me

Introduction

 

Section One: Getting Your Mind and Blog Ready

Chapter 1: A Strong Mental Game

Chapter 2: Aesthetics and Blogging Behavior

Chapter 3: Content

Chapter 4: Social Media

Chapter 5: WIIFM (What’s In It For Me?)

Chapter 6: Growing Your Following

 

Section Two:  Where to Find Sponsorships and Work With Brands

Chapter 6: Networks

Chapter 7: Working for Free

Chapter 8: Interaction on Social Media

 

Section Three: How to Approach Brands

Chapter 9: Who to Contact and What to Say

Chapter 10: Media Kit

Chapter 11: Types of Work

 

Section Four: Writing Your Post

Chapter 12: Do's and Dont's

Chapter 13: Photography

Chapter 14: After you Post

 

Closing

 

**BONUSES available for a limited time with purchase:**

-Pitching spreadsheet (the exact spreadsheet I use to keep track of pitches)
-Behind the scenes of an influencer marketing manager (My notes on what it was like to work on “the other side” as a campaign manager, and how the knowledge I have can help YOU in your pitching, negotiating, and working with a brand.)
Click Here To Purchase

Questions about the guide? Email me!

Support@HeathersLookingGlass.com

*Due to the nature of this product, there will be no refunds offered.

Get In Touch!

Behind every beach day, every poolside moment, eve Behind every beach day, every poolside moment, every bit of Disney magic, photoshoot, late night, and smiling photo, there are hours of work, rejection emails, a few missteps, and a lot of learning. 

Grateful for every single step of the journey, even the hard ones. ✨

#TravelMoments #BehindTheScenes #FamilyTravel #GratefulHeart #TravelReels
#ad Turns out my patio didn’t need a full makeover #ad Turns out my patio didn’t need a full makeover… it just needed the right planters 🌿 

I walked into @loweshomeimprovement (garden center = instant mood boost) and found these allen + roth & planters that look designer but are actually budget-friendly. Exactly the kind of upgrade I love: big impact without the big price tag. 

Swipe to see the before → after because WOW. New planters + fresh plants completely brought this space back to life. I love how versatile they are too, perfect for patios, porches, or even indoors. If your outdoor space is looking a little… tired (same 😅), this is your sign to refresh it for spring. 

Grab them in-store at Lowe’s or through the link in my bio 🔗

 #LowesPlantersLookForLess #allenandroth #Origin21 #LowesHomeImprovement
Tour of a 2 bedroom villa at Disney’s Saratoga Spr Tour of a 2 bedroom villa at Disney’s Saratoga Springs Resort and Spa in Walt Disney World! ☀️

Things we love about staying in a 2 BR villa as opposed to a “regular” hotel room:
-Tons of space (we shared with my parents)
-full kitchen/full fridge and freezer 
-washer and dryer 
-full living room and dining area
-multiple bathrooms 

Things we ❤️ about this resort in general: 
-Can walk to Disney Springs from certain buildings
-Multiple pools and slides
-cheaper than most other villas
-Rooms seem more spacious than some villas 
-Peaceful/golf course/lots of landscaping/walking paths 
-Has a spa! 

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👉🏻Check out the 🔗 in my bio for a quick and easy quote to get started! ❤️

#bdevambassador #bestdayevervacations
It’s Friday. Jesus is praying. Peter’s a sleeping. It’s Friday.
Jesus is praying.
Peter’s a sleeping.
Judas is betraying.
But Sunday’s comin’.

It’s Friday.
Pilate’s struggling.
The council is conspiring.
The crowd is vilifying.
They don’t even know that Sunday’s comin’.

It’s Friday.
The disciples are running
Like sheep without a shepherd.
Mary’s crying.
Peter is denying.
But they don’t know that Sunday’s a comin’.

It’s Friday.
The Romans beat my Jesus.
They robe him in scarlet.
They crown him with thorns.
But they don’t know that Sunday’s comin’.

It’s Friday.
See Jesus walking to Calvary.
His blood dripping.
His body stumbling.
And his spirit’s burdened.
But you see, it’s only Friday.
Sunday’s comin’.

It’s Friday.
The world’s winning.
People are sinning.
And evil’s grinning.

It’s Friday.
The soldiers nail my Savior’s hands to the cross.
They nail my Savior’s feet to the cross.
And then they raise him up next to criminals.

It’s Friday.
But let me tell you something,
Sunday’s comin’.

It’s Friday.
The disciples are questioning.
What has happened to their King.
And the Pharisees are celebrating
That their scheming has been achieved.
But they don’t know It’s only Friday.
Sunday’s comin’.

It’s Friday.
He’s hanging on the cross.
Feeling forsaken by his Father.
Left alone and dying.
Can nobody save him?
Ooooh It’s Friday.
But Sunday’s comin’.

It’s Friday.
The earth trembles.
The sky grows dark.
My King yields his spirit.
It’s Friday.
Hope is lost.
Death has won.
Sin has conquered and Satan’s just a laughin’.

It’s Friday.
Jesus is buried.
A soldier stands guard.
And a rock is rolled into place.
But it’s Friday. It is only Friday.
Sunday is a comin’! ☀️ 

-By S.M. Lockridge

#itsfridaybutsundayiscoming #goodfriday✝️ 
#easter2026 #jesusdiedforyou #jesuslovesyou❤️
I kid I kid. I love holidays, especially Easter. T I kid I kid. I love holidays, especially Easter. This was just a fun excuse for me to eat my favorite @cadburyusa mini eggs! 🥚 

What is your favorite Easter candy? 🐰 

#cadburyminieggs #cadburyeggs #eastercandy #easterfunny #eastermeme
#ad Every Easter egg hunt has that one egg… and th #ad Every Easter egg hunt has that one egg… and this year, the golden egg comes with a little extra magic 🥚✨ 

Pick up a Visa or Mastercard gift card at your local Kroger, clip your digital coupon at the link in my bio, and earn 4X fuel points—offer ends 4/7! Chocolate is great, but gas savings? That’s next-level parenting 😉

#MomWins  #KrogerPartner #KrogerGiftCards #Easter4x @krogerco
For spring break we headed to South Louisiana to v For spring break we headed to South Louisiana to visit family, and it was the peaceful, non hurried time I didn’t know I needed. 

We fished, collected chicken eggs, rode golf carts, had target practice, went for walks, played games, danced, laughed, stayed up late, and watched the sunrise. EK lived her best country girl life, casting like a pro and learning how to unhook the fish. She hung out in the chicken coop, and stayed outside all day long. ☀️❤️

One day we had a mini family reunion and were blessed with perfect weather. I wanted to slow down time and make it last longer, but it just means we have to do it again. 🥰 So thankful for so much love in my life! 

#springbreak2026 #kentwoodlouisiana #onthefarm #countrygirls #farmlifestyle

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