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Through Heather's Looking Glass

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Level Up Your Influence

Make the Money you Deserve

Learn how to pitch and work with brands as a social media influencer

Pitching Your Dream Brands

Learn how to find PR contacts, what to say to them, and even when to send your pitch to a brand.

Writing Content That Gets Noticed

Walk through what to post, what to do once you get a contract, and how to make sure a brand wants to work with you again.

Make Money Posting on Your Social Media Accounts

Learn how to get in the mindset of a successful influencer and ask for what you deserve to make in your business!

Click Here To Purchase

Who is this guide for? 

This guide is for…

Influencers wanting to level up: ​Influencers in all niches who have at least a small social following who want to make more money or switch to full time work as a content creator. this is not for creators already making a full time income from social media. This guide is mainly for Instagram but can be used for other platforms like TikTok, and bloggers as well. If you are a little lacking here that’s ok! Use this guide to get yourself up to speed and get to work. You can do it!

Influencers wanting to learn to pitch: If you are scared to pitch, don’t know how to pitch, or have pitched unsuccessfully, this is for you!

Influencers wanting to be taken seriously as a business: If you want to move from a hobby to a side hustle or full-on business, this is for you. I take my job seriously. If you want to be taken seriously as a business, you need to start treating your social media channels like a business. I got you!

*This guide is NOT for influencers who are just starting out who have no social media profiles.

I suggest having at least 3 months of posts (around 30 posts) and 1000 followers with at least a 1% engagement rate before you begin. This is just a suggestion though!

 

Feel like you are ready to make more money from your or social media channels but don't really know what the next step is? I can teach you how! I have worked with many brands over the past 12 years and want you to be successful in your pitch and writing your posts. You CAN do more than just get free product through your blog or social media, I am proof! I made $106k in 2023. Let me show you how to do it, too!

Content Overview:

Section 1: Getting Your Mind and Blog Ready

Section 2: Where to Find Sponsorships and Work with Brands

Section 3: How to Approach Brands

Section 4: Writing Your Post

Testimonials:

Tiarra:

You're getting me HYPED UP from the beginning. No more fence sitting for me. You're out here preaching friend! Has so many gems!  I love the intro, its clear and tells us what to expect to learn. Then began to encourage and I felt ready to press send on a email in my drafts to a brand.

Ana

Reading through "Level Up Your Influence" has helped give me the confidence to approach brands I love, use, and share about already about the possibility of working together. Heather gives great tips on how to prepare yourself, your blog, and your social media for partnerships. I love that she didn’t leave out the mental game when it came to transitioning to working with brands. If you are considering this transition, the guide as tons of tips to give you a great start.

When I first started blogging and posting on social media, I didn't even know it was possible to make money from it. Slowly I learned about sponsored posts and being an affiliate as well as UGC, and then I was pitched by my very first brand. I was terrified but also excited someone wanted to pay me! For awhile, I would get pitched by brands, but then I wanted more. I began going out on my own and doing the pitching. I also started getting bold and negotiating my contracts to get the money I knew I deserved. I learned how to say no, here are my rates, and I learned when and what to say in a pitch. Now I want to help YOU do the same thing and earn what you deserve. I can't wait to see your successes by using my guide!

 

Click Here To Purchase
Level Up Your Influence

TABLE OF CONTENTS

(**See the bottom of this section for bonuses!**)

Who This Guide is For

Contact Me

Introduction

 

Section One: Getting Your Mind and Blog Ready

Chapter 1: A Strong Mental Game

Chapter 2: Aesthetics and Blogging Behavior

Chapter 3: Content

Chapter 4: Social Media

Chapter 5: WIIFM (What’s In It For Me?)

Chapter 6: Growing Your Following

 

Section Two:  Where to Find Sponsorships and Work With Brands

Chapter 6: Networks

Chapter 7: Working for Free

Chapter 8: Interaction on Social Media

 

Section Three: How to Approach Brands

Chapter 9: Who to Contact and What to Say

Chapter 10: Media Kit

Chapter 11: Types of Work

 

Section Four: Writing Your Post

Chapter 12: Do's and Dont's

Chapter 13: Photography

Chapter 14: After you Post

 

Closing

 

**BONUSES available for a limited time with purchase:**

-Pitching spreadsheet (the exact spreadsheet I use to keep track of pitches)
-Behind the scenes of an influencer marketing manager (My notes on what it was like to work on “the other side” as a campaign manager, and how the knowledge I have can help YOU in your pitching, negotiating, and working with a brand.)
Click Here To Purchase

Questions about the guide? Email me!

Support@HeathersLookingGlass.com

*Due to the nature of this product, there will be no refunds offered.

Get In Touch!

Island vibes in the Smokies 🌺☀️ Stayed st Island vibes in the Smokies 🌺☀️ 

Stayed steps away from rides, shops, and sweets—then escaped to rooftop views and poolside hangs when we needed to reset. 

Margaritaville Island Hotel = Tennessee’s version of chill.

#hosted #MargaritavilleIslandHotel #PigeonForgeWithKids #FamilyTravelVibes #pigeonforgetennessee #theislandpigeonforge
(#Ad) Back-to-school season is no joke — between (#Ad) Back-to-school season is no joke — between practices, homework, and trying to figure out dinner every night, I’ll take any shortcut I can get. 🙌🏼 

One of my favorite time (and money) savers? Grabbing a gift card at Kroger for one of our favorite spots (Zaxby’s for us!) and clipping the digital coupon for 4X fuel points. 

That means dinner is DONE and I’m saving at the pump. Total win-win! 👏🏼 These gift cards are also perfect for teacher gifts, last-minute summer outings, or a first-day celebration meal. Smart moms know — gift cards give back 💡 

🛒 Head to your local @krogerco to snag yours and clip your 4X fuel points coupon before 8/12! 👉 
kroger.com/o/gift-cards 

#BackToSchoolSavings #GiftCardsGiveBack #MomLifeHacks #KrogerDeals #KrogerPartner #KrogerGiftCards #BackToSchool4x
BACKSTORY TIME! 🚘 I drove the same Toyota 4Ru BACKSTORY TIME! 🚘 

I drove the same Toyota 4Runner for 14 1/2 years. Last October, we got a good deal on a Highlander platinum with 10,000 miles on it from @foxtoyota. 

The only problem is, I wanted the Grand Highlander platinum, because it has way more cargo room, legroom, and some other features that the regular Highlander doesn’t have. I thought that’s what we were getting, but it wasn’t available and we ended up with the regular Highlander, which don’t get me wrong, I was very grateful for after driving the same car for so long.

However, as the months went on, the differences were very noticeable, especially with how much we travel and the lack of space. Without me knowing, Bobby had been doing research and working with the wonderful folks at Fox, and was able to find us a brand new Grand Highlander platinum. 

He had hoped it would arrive for my birthday, but it was a couple weeks late, which was totally worth it. He’s usually really bad at surprising me (my 40th birthday party a couple weeks ago was supposed to be a surprise, but I found out.) so I was truly in shock and speechless when I came home and this new car, which we named Ruby, was in the garage!

@bobbymontg may not be the most romantic guy, but he shows his love in ways that he knows I appreciate. Best birthday gift ever! 🩷

#toyota @toyotausa #lovemytoyota #grandhighlander #toyota2025 #foxtoyota
ad ✨Back-to-school gift hack you’ll actually w ad ✨Back-to-school gift hack you’ll actually want to do! 🎁✏️ 

While grabbing a few things at Walgreens, I picked up a Kohl’s gift card and turned it into the cutest teacher gift — a mason jar wrapped in ribbon, full of pencils with a tag that says “This year is going to be on point.” 🎯 

It’s simple, thoughtful, and super practical — because who doesn’t love a gift they can actually use? 

Walgreens makes it so easy to grab @incommpayments gift cards for everyone on your back-to-school list — from teachers to even yourself (because let’s be real, moms need a win too 😉). 

👉 Tap here to shop gift cards now: https://bit.ly/InCommWalgreens See gift card for terms, conditions, and applicable fees. 

#BackToSchoolWithGiftCardsFromWalgreens 
#BackToSchoolGifts #WalgreensFinds #InCommGiftCards #TeacherGiftIdea #KohlsGiftCard #MomHacks #GiftCardDIY
🚨 First look at what’s coming to Norwegian Cr 🚨 First look at what’s coming to Norwegian Cruise Line’s private island paradise — Great Stirrup Cay! (#ad) 

Think: 
✅ A massive heated pool+ swim up bar 
✅ A new beach tram to explore with ease 
✅ Splash zones for the kids + chill zones for adults 
✅ A stunning new arrival experience … and that’s just the beginning. 

👀 🤫 This island is about to be the ultimate escape - and you heard it here first. 🏝️💦 Check out more info at the 🔗 in my bio. 

Tag your cruise crew and start planning now. ✈️⛴️ 

#NCLPartner #GreatStirrupCay #CruiseLife #IslandUpgrades #BucketListBeaches #CruiseGoals #EscapeToTheGreatLife @norwegiancruiseline
Guess I’m above average. 💁🏻‍♀️😆 Guess I’m above average. 💁🏻‍♀️😆

#disneycreators #disneyadult #disneymeme #disneymillenial #disneymom
I guess I’m just above average. 💁🏻‍♀️

#disneyadult #disneycreators #disneymom #disneymillenial #disneymeme

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