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Through Heather's Looking Glass

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Level Up Your Influence

Make the Money you Deserve

Learn how to pitch and work with brands as a social media influencer

Pitching Your Dream Brands

Learn how to find PR contacts, what to say to them, and even when to send your pitch to a brand.

Writing Content That Gets Noticed

Walk through what to post, what to do once you get a contract, and how to make sure a brand wants to work with you again.

Make Money Posting on Your Social Media Accounts

Learn how to get in the mindset of a successful influencer and ask for what you deserve to make in your business!

Click Here To Purchase

Who is this guide for? 

This guide is for…

Influencers wanting to level up: ​Influencers in all niches who have at least a small social following who want to make more money or switch to full time work as a content creator. this is not for creators already making a full time income from social media. This guide is mainly for Instagram but can be used for other platforms like TikTok, and bloggers as well. If you are a little lacking here that’s ok! Use this guide to get yourself up to speed and get to work. You can do it!

Influencers wanting to learn to pitch: If you are scared to pitch, don’t know how to pitch, or have pitched unsuccessfully, this is for you!

Influencers wanting to be taken seriously as a business: If you want to move from a hobby to a side hustle or full-on business, this is for you. I take my job seriously. If you want to be taken seriously as a business, you need to start treating your social media channels like a business. I got you!

*This guide is NOT for influencers who are just starting out who have no social media profiles.

I suggest having at least 3 months of posts (around 30 posts) and 1000 followers with at least a 1% engagement rate before you begin. This is just a suggestion though!

 

Feel like you are ready to make more money from your or social media channels but don't really know what the next step is? I can teach you how! I have worked with many brands over the past 12 years and want you to be successful in your pitch and writing your posts. You CAN do more than just get free product through your blog or social media, I am proof! I made $106k in 2023. Let me show you how to do it, too!

Content Overview:

Section 1: Getting Your Mind and Blog Ready

Section 2: Where to Find Sponsorships and Work with Brands

Section 3: How to Approach Brands

Section 4: Writing Your Post

Testimonials:

Tiarra:

You're getting me HYPED UP from the beginning. No more fence sitting for me. You're out here preaching friend! Has so many gems!  I love the intro, its clear and tells us what to expect to learn. Then began to encourage and I felt ready to press send on a email in my drafts to a brand.

Ana

Reading through "Level Up Your Influence" has helped give me the confidence to approach brands I love, use, and share about already about the possibility of working together. Heather gives great tips on how to prepare yourself, your blog, and your social media for partnerships. I love that she didn’t leave out the mental game when it came to transitioning to working with brands. If you are considering this transition, the guide as tons of tips to give you a great start.

When I first started blogging and posting on social media, I didn't even know it was possible to make money from it. Slowly I learned about sponsored posts and being an affiliate as well as UGC, and then I was pitched by my very first brand. I was terrified but also excited someone wanted to pay me! For awhile, I would get pitched by brands, but then I wanted more. I began going out on my own and doing the pitching. I also started getting bold and negotiating my contracts to get the money I knew I deserved. I learned how to say no, here are my rates, and I learned when and what to say in a pitch. Now I want to help YOU do the same thing and earn what you deserve. I can't wait to see your successes by using my guide!

 

Click Here To Purchase
Level Up Your Influence

TABLE OF CONTENTS

(**See the bottom of this section for bonuses!**)

Who This Guide is For

Contact Me

Introduction

 

Section One: Getting Your Mind and Blog Ready

Chapter 1: A Strong Mental Game

Chapter 2: Aesthetics and Blogging Behavior

Chapter 3: Content

Chapter 4: Social Media

Chapter 5: WIIFM (What’s In It For Me?)

Chapter 6: Growing Your Following

 

Section Two:  Where to Find Sponsorships and Work With Brands

Chapter 6: Networks

Chapter 7: Working for Free

Chapter 8: Interaction on Social Media

 

Section Three: How to Approach Brands

Chapter 9: Who to Contact and What to Say

Chapter 10: Media Kit

Chapter 11: Types of Work

 

Section Four: Writing Your Post

Chapter 12: Do's and Dont's

Chapter 13: Photography

Chapter 14: After you Post

 

Closing

 

**BONUSES available for a limited time with purchase:**

-Pitching spreadsheet (the exact spreadsheet I use to keep track of pitches)
-Behind the scenes of an influencer marketing manager (My notes on what it was like to work on “the other side” as a campaign manager, and how the knowledge I have can help YOU in your pitching, negotiating, and working with a brand.)
Click Here To Purchase

Questions about the guide? Email me!

Support@HeathersLookingGlass.com

*Due to the nature of this product, there will be no refunds offered.

Get In Touch!

Are you team “it’s still summer” or are you team “ Are you team “it’s still summer” or are you team “ready for fall?” ❓ 

I’m over here still living it up for late sunny evenings outside, swimsuits, and sun kissed cheeks! ☀️ 
@hobbylobby had me cracking up with all the products out on the shelves for fall and Christmas. But they have some ccuuutteee stuff! 

#teamsummer #teamfall #hobbylobby #hobbylobbyfinds #hobbylobbystyle
No offense to camping, but waking up on a Disney c No offense to camping, but waking up on a Disney cruise is a pretty strong upgrade. 😅 🚢 
Who’s with me? 🙋🏻‍♀️

We are SUPER excited because we just BOOKED a Disney cruise for fall break! Eeepppp! I’ll share more soon in my stories so check back! 

#disneycruise #disneycruiseline #disneymeme #disneyfunny
🇺🇸 Happy 250 America! 🇺🇸 So thankful to live in t 🇺🇸 Happy 250 America! 🇺🇸 
So thankful to live in the land of the free because of the brave. 

We had a beautiful day celebrating our great country. 
❤️ 🤍 🩵

Walking to the parade and the golf cart we parked on the route earlier 

Dolly stayed at the house with Grammy 

Yearly parade tradition in my parents neighborhood 

🇺🇸🇺🇸

Luna girl got her paws in some sausage 🙄

Dolly in her happy place playing fetch while we grilled 

Another parade snap 

There were some adorable floats 

EK got to go tubing with some of my parents’ friends in the afternoon 

Homemade ice cream and brownies are a must 

As are sparklers while we wait for fireworks 

Papa 😆

Mom and her buddy before the fireworks 

🇺🇸🎉

40+ minute firework show. 

Waiting on the fairway for the show. Her favorite part of the day 

She gets to run around and play and I love watching her have fun! 

Fireworks set up 

🥹
Not saying you should book a Disney cruise for the Not saying you should book a Disney cruise for the Drink of the Day…

…but I’m also not not saying that. 🍹🚢😂
Girl math strikes again! 🫣

#girlmath #disneycruise #disneycruiseline #castawaycay #disneycruisetips
So thankful for summertime! ☀️ @thehendersonfl i So thankful for summertime! ☀️ 

@thehendersonfl is one of our all time faves (for obvious reasons, look how blue that water is! Look how amazing the drinks look! Look at the huge smiles on our faces!) we always come away feeling so relaxed and refreshed. 🧖‍♀️ 

If you want a luxury hotel feel in Destin Florida, but still something that caters to families (hello kids club!) then this is it! Your search stops here! Drop any questions you may have in the comments and I am happy to answer. 🏖️ 

#hendersonbeachresort #destinfwb #thehenderson #destinflorida #destinbeach
If you are doing Disney World, this is an easy clo If you are doing Disney World, this is an easy close by dinner to slip into one of your nights that will have you saying: “why didn’t we come here sooner?!?” (Ad) 🍝 

Simply Capri is just outside the parks and feels like a calm reset from the chaos of the day. Soft lighting, relaxed pace, and an authentic Italian menu where everything feels familiar in the best way. (Their pizza oven was sent over FROM Italy!) 🍕 

Enjoy cocktails on the patio or dessert under the soft lighting after dark. It still feels like part of your vacation, just with a slower rhythm and high quality delicious food. 

Save this reel for a night when you want a break from park food but still want something near by!! 🇮🇹 

@simplycapriorlando #simplycapri #simplycapriorlando #italianrestaurant #orlandodining #disneydining
Oldie but goodie! 😍 I can’t believe we are #halfwa Oldie but goodie! 😍
I can’t believe we are #halfwaytotheholidays! 🎄 

@disneyparks Has been releasing all kinds of great info like dates for Mickey’s Very Merry Christmas party, Jollywood nights, and EPCOT Festival of the Holidays! See below for details:

🎄 Mickey’s Very Merry Christmas Party
November 8, 2026 – December 22, 2026 

✨ Disney Jollywood Nights
November 7, 2026 – January 5, 2027 

🎅 Walt Disney World Holiday Season (resort-wide decor etc.)
November 13, 2026 – January 6, 2027 

🎄 EPCOT International Festival of the Holidays
November 27, 2026 – December 30, 2026 

It’s my favorite time to visit! Are you planning to go this year? What are you looking forward to? I have never done Jollywood Nights and we haven’t done MVMCP since Emma Kate was itty bitty. We gotta make it happen! 

#disneychristmas #jollywoodnights #epcotfestivaloftheholidays mickeysverymerrychristmaspart

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