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Through Heather's Looking Glass

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Level Up Your Influence

Make the Money you Deserve

Learn how to pitch and work with brands as a social media influencer

Pitching Your Dream Brands

Learn how to find PR contacts, what to say to them, and even when to send your pitch to a brand.

Writing Content That Gets Noticed

Walk through what to post, what to do once you get a contract, and how to make sure a brand wants to work with you again.

Make Money Posting on Your Social Media Accounts

Learn how to get in the mindset of a successful influencer and ask for what you deserve to make in your business!

Click Here To Purchase

Who is this guide for? 

This guide is for…

Influencers wanting to level up: ​Influencers in all niches who have at least a small social following who want to make more money or switch to full time work as a content creator. this is not for creators already making a full time income from social media. This guide is mainly for Instagram but can be used for other platforms like TikTok, and bloggers as well. If you are a little lacking here that’s ok! Use this guide to get yourself up to speed and get to work. You can do it!

Influencers wanting to learn to pitch: If you are scared to pitch, don’t know how to pitch, or have pitched unsuccessfully, this is for you!

Influencers wanting to be taken seriously as a business: If you want to move from a hobby to a side hustle or full-on business, this is for you. I take my job seriously. If you want to be taken seriously as a business, you need to start treating your social media channels like a business. I got you!

*This guide is NOT for influencers who are just starting out who have no social media profiles.

I suggest having at least 3 months of posts (around 30 posts) and 1000 followers with at least a 1% engagement rate before you begin. This is just a suggestion though!

 

Feel like you are ready to make more money from your or social media channels but don't really know what the next step is? I can teach you how! I have worked with many brands over the past 12 years and want you to be successful in your pitch and writing your posts. You CAN do more than just get free product through your blog or social media, I am proof! I made $106k in 2023. Let me show you how to do it, too!

Content Overview:

Section 1: Getting Your Mind and Blog Ready

Section 2: Where to Find Sponsorships and Work with Brands

Section 3: How to Approach Brands

Section 4: Writing Your Post

Testimonials:

Tiarra:

You're getting me HYPED UP from the beginning. No more fence sitting for me. You're out here preaching friend! Has so many gems!  I love the intro, its clear and tells us what to expect to learn. Then began to encourage and I felt ready to press send on a email in my drafts to a brand.

Ana

Reading through "Level Up Your Influence" has helped give me the confidence to approach brands I love, use, and share about already about the possibility of working together. Heather gives great tips on how to prepare yourself, your blog, and your social media for partnerships. I love that she didn’t leave out the mental game when it came to transitioning to working with brands. If you are considering this transition, the guide as tons of tips to give you a great start.

When I first started blogging and posting on social media, I didn't even know it was possible to make money from it. Slowly I learned about sponsored posts and being an affiliate as well as UGC, and then I was pitched by my very first brand. I was terrified but also excited someone wanted to pay me! For awhile, I would get pitched by brands, but then I wanted more. I began going out on my own and doing the pitching. I also started getting bold and negotiating my contracts to get the money I knew I deserved. I learned how to say no, here are my rates, and I learned when and what to say in a pitch. Now I want to help YOU do the same thing and earn what you deserve. I can't wait to see your successes by using my guide!

 

Click Here To Purchase
Level Up Your Influence

TABLE OF CONTENTS

(**See the bottom of this section for bonuses!**)

Who This Guide is For

Contact Me

Introduction

 

Section One: Getting Your Mind and Blog Ready

Chapter 1: A Strong Mental Game

Chapter 2: Aesthetics and Blogging Behavior

Chapter 3: Content

Chapter 4: Social Media

Chapter 5: WIIFM (What’s In It For Me?)

Chapter 6: Growing Your Following

 

Section Two:  Where to Find Sponsorships and Work With Brands

Chapter 6: Networks

Chapter 7: Working for Free

Chapter 8: Interaction on Social Media

 

Section Three: How to Approach Brands

Chapter 9: Who to Contact and What to Say

Chapter 10: Media Kit

Chapter 11: Types of Work

 

Section Four: Writing Your Post

Chapter 12: Do's and Dont's

Chapter 13: Photography

Chapter 14: After you Post

 

Closing

 

**BONUSES available for a limited time with purchase:**

-Pitching spreadsheet (the exact spreadsheet I use to keep track of pitches)
-Behind the scenes of an influencer marketing manager (My notes on what it was like to work on “the other side” as a campaign manager, and how the knowledge I have can help YOU in your pitching, negotiating, and working with a brand.)
Click Here To Purchase

Questions about the guide? Email me!

Support@HeathersLookingGlass.com

*Due to the nature of this product, there will be no refunds offered.

Get In Touch!

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I used to think dairy-free desserts were “just o I used to think dairy-free desserts were “just okay.” Like, fine in a pinch… but never something I craved. 👀

But then this little picnic happened—just me, my girl, and a sweet treat we both loved enough to fight over the last bite. 😅

We’ve been trying to be more mindful with food choices lately (especially with summer travel coming up), and I grabbed these So Delicious treats at Kroger kind of on a whim. The new packaging caught my eye, but it was the taste that totally surprised us. Creamy. Indulgent. No weird aftertaste. And no, we’re not fully dairy-free—and we still loved them.

It’s one of those little swaps that doesn’t feel like giving anything up.

And that? That’s a win for both of us. ✨@So_Delicious

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🚨 Homeschool decision!! If you have been aroun 🚨 Homeschool decision!!

If you have been around here since Christmas time, then you know we pulled Emma Kate out of her private school after the first semester and put her in a hybrid homeschool for the spring. The main reason being we wanted more absences than the school allowed. 

What is a hybrid? In our case, she went to a school all day 3 days a week, and we taught her at home two days a week. 

It seemed like the best of both worlds, not having absences count since we were also her teachers, being able to stay home some, sleep in, and travel. 

Well, it wasn’t all rainbows and butterflies. For one, the school we sent her to ended up not being what we thought. We were told being absent wouldn’t be a problem, but it became clear very early on her teacher was not a fan and she was not kind or accommodating to Emma Kate. There’s a lot of other reasons we didn’t blown the school I won’t go into. (If you are local and considering hybrid feel free to dm me and I will share my concerns and grievances.)

Teaching your kid is hard. There were lots of tears and frustrations, and she got bored since Bobby and I also work from home/I’m not a stay at hoke mom. We couldn’t just sit with her all day and teach her with our crazy long hours owning two businesses. 

It was tough to keep a schedule and while getting to travel a lot was great, she didn’t thrive on not having a routine and struggled with the randomness of everything.

She is also a very social only child who missed her friends and also wants to play sports for her school.

 In the end while there were a lot of pros to hybrid homeschool, the cons outweighed them for us so we are returning to her old school in the fall. 

Am I glad we did it? Yes! I always would have wondered otherwise and now we know. We will still be pulling her out of school some to travel in the fall, just not as much. 

If you have any questions feel free to drop them in the comments below and I will be happy to answer the best I can! 🩷

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