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Through Heather's Looking Glass

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Level Up Your Influence

Make the Money you Deserve

Learn how to pitch and work with brands as a social media influencer

Pitching Your Dream Brands

Learn how to find PR contacts, what to say to them, and even when to send your pitch to a brand.

Writing Content That Gets Noticed

Walk through what to post, what to do once you get a contract, and how to make sure a brand wants to work with you again.

Make Money Posting on Your Social Media Accounts

Learn how to get in the mindset of a successful influencer and ask for what you deserve to make in your business!

Click Here To Purchase

Who is this guide for? 

This guide is for…

Influencers wanting to level up: ​Influencers in all niches who have at least a small social following who want to make more money or switch to full time work as a content creator. this is not for creators already making a full time income from social media. This guide is mainly for Instagram but can be used for other platforms like TikTok, and bloggers as well. If you are a little lacking here that’s ok! Use this guide to get yourself up to speed and get to work. You can do it!

Influencers wanting to learn to pitch: If you are scared to pitch, don’t know how to pitch, or have pitched unsuccessfully, this is for you!

Influencers wanting to be taken seriously as a business: If you want to move from a hobby to a side hustle or full-on business, this is for you. I take my job seriously. If you want to be taken seriously as a business, you need to start treating your social media channels like a business. I got you!

*This guide is NOT for influencers who are just starting out who have no social media profiles.

I suggest having at least 3 months of posts (around 30 posts) and 1000 followers with at least a 1% engagement rate before you begin. This is just a suggestion though!

 

Feel like you are ready to make more money from your or social media channels but don't really know what the next step is? I can teach you how! I have worked with many brands over the past 12 years and want you to be successful in your pitch and writing your posts. You CAN do more than just get free product through your blog or social media, I am proof! I made $106k in 2023. Let me show you how to do it, too!

Content Overview:

Section 1: Getting Your Mind and Blog Ready

Section 2: Where to Find Sponsorships and Work with Brands

Section 3: How to Approach Brands

Section 4: Writing Your Post

Testimonials:

Tiarra:

You're getting me HYPED UP from the beginning. No more fence sitting for me. You're out here preaching friend! Has so many gems!  I love the intro, its clear and tells us what to expect to learn. Then began to encourage and I felt ready to press send on a email in my drafts to a brand.

Ana

Reading through "Level Up Your Influence" has helped give me the confidence to approach brands I love, use, and share about already about the possibility of working together. Heather gives great tips on how to prepare yourself, your blog, and your social media for partnerships. I love that she didn’t leave out the mental game when it came to transitioning to working with brands. If you are considering this transition, the guide as tons of tips to give you a great start.

When I first started blogging and posting on social media, I didn't even know it was possible to make money from it. Slowly I learned about sponsored posts and being an affiliate as well as UGC, and then I was pitched by my very first brand. I was terrified but also excited someone wanted to pay me! For awhile, I would get pitched by brands, but then I wanted more. I began going out on my own and doing the pitching. I also started getting bold and negotiating my contracts to get the money I knew I deserved. I learned how to say no, here are my rates, and I learned when and what to say in a pitch. Now I want to help YOU do the same thing and earn what you deserve. I can't wait to see your successes by using my guide!

 

Click Here To Purchase
Level Up Your Influence

TABLE OF CONTENTS

(**See the bottom of this section for bonuses!**)

Who This Guide is For

Contact Me

Introduction

 

Section One: Getting Your Mind and Blog Ready

Chapter 1: A Strong Mental Game

Chapter 2: Aesthetics and Blogging Behavior

Chapter 3: Content

Chapter 4: Social Media

Chapter 5: WIIFM (What’s In It For Me?)

Chapter 6: Growing Your Following

 

Section Two:  Where to Find Sponsorships and Work With Brands

Chapter 6: Networks

Chapter 7: Working for Free

Chapter 8: Interaction on Social Media

 

Section Three: How to Approach Brands

Chapter 9: Who to Contact and What to Say

Chapter 10: Media Kit

Chapter 11: Types of Work

 

Section Four: Writing Your Post

Chapter 12: Do's and Dont's

Chapter 13: Photography

Chapter 14: After you Post

 

Closing

 

**BONUSES available for a limited time with purchase:**

-Pitching spreadsheet (the exact spreadsheet I use to keep track of pitches)
-Behind the scenes of an influencer marketing manager (My notes on what it was like to work on “the other side” as a campaign manager, and how the knowledge I have can help YOU in your pitching, negotiating, and working with a brand.)
Click Here To Purchase

Questions about the guide? Email me!

Support@HeathersLookingGlass.com

*Due to the nature of this product, there will be no refunds offered.

Get In Touch!

But why are they like this? I even tell him “I d But why are they like this? I even tell him “I don’t want a Bobby-sized bite” and it’s still fit for a polar bear. 🍰 

#loveandmarriage #husbandsandwives #menbelike #orangebeachalabama #coastalal #marriedlifebelike
Big batch, big flavor, zero stress! 😍 #sponsore Big batch, big flavor, zero stress! 😍 #sponsored 

I picked up the NEW Butterball Smoked Turkey Sausage at @Foodlion and added it to my favorite red beans and rice — lean, smoky, and less sodium! 🍽️ 

The best part? This recipe makes plenty of leftovers, so no cooking tomorrow 🙌. 
Quick, easy, and totally elevated — your weeknight dinners just got a major upgrade! 

Comment “BUTTERBALL” to receive a link to shop these products at your local Food Lion. *Check your message request folder if you don’t follow my account in order to receive the link.

Bobby’s Red Beans and Rice: 

INGREDIENTS
• 1/2 - 1 cup celery, about 3-4 ribs
• 1 Sweet Onion
• 1 Green Bell Pepper
• 2-4 cloves Garlic
• Seasoning, Tony’s, chili powder, pepper, bay leaf
• 1 tsp paprika
• 45 oz kidney beans
• 28 oz beef sausage, 2 packs
• 2 packs of Butterball Smoked Turkey Sausage
• 2 cup Beef broth
• Buttered Rice

PREPARATION STEPS
1. Chop/mince veggies (suggest food processor)

2. Warm butter on medium heat in pot then add veggies (about 10 minutes)

3. Add beans (slightly drain) and sausage (about 7 minutes)

4. Add garlic and seasoning and simmer about 10 minutes. 

5.) Serve over warm buttered rice

 #Butterball #SmokedTurkeySausage #FoodLionFinds #RedBeansAndRice #WeeknightDinner #EasyRecipes #MealPrepWin #FlavorfulAndHealthy @butterballturkey
Holiday shopping days with my mini me are some of Holiday shopping days with my mini me are some of my favorite traditions. ✨☕ 
From grabbing coffee to wandering through the decorated stores, there’s just something magical about this season. We laughed, made memories, and even managed to cross a few names off our list. 🎄 (ad) 

One of our favorite stops was Reeds at West Town Mall, where I spotted the new Victorinox Air Pro — a watch that’s Swiss-made with incredible craftsmanship, a stainless steel case, shock + water resistance, and even the ability to track 3 time zones at once. 🙌 It’s modern, timeless, and such a meaningful find for the men in my life.

The best part? Ending the day with full shopping bags, full hearts, and a gift I know will be worn and treasured for years. 💫 @victorinoxnorthamerica 

#HolidayShopping #Victorinox #AirProWatch #MyVictorinox
Apple cider margaritas! 🍎 🍺 🎃 This reci Apple cider margaritas! 🍎 🍺 🎃 

This recipe is super easy and tastes like fall in a cup! A great option for people who want to have a festive fall drink but would prefer a cold drink. 

👉🏻Comment the word MARGARITA and I will send the recipe right to your inbox! ✨

#applecider #margarita #applecidermargarita #holidaydrinks #festivedrink #halloweendrink #falldrink
🏖️ I’m so thankful my parents took us on tr 🏖️ I’m so thankful my parents took us on trips growing up. When I was young, we didn’t have a lot of money, but they made every weekend getaway or camping trip special, and I have so many great memories. 

We may not have gotten to travel often until I was a teenager, but we still had a blast, and they even took us to a @spectrumresorts  property! (Ad)

As an adult, I am so grateful to be able to return the favor. To see them laugh and play with my daughter like they did with me. It’s one of those special full circle moments, those core memories that will stay with me forever. 🥹

Staying at @turquoiseplaceofficial makes things so easy, too. The condos are huge and we easily all fit without being on top of each other. There’s plenty to do with pools, a waterslide, lazy river, the beach, movie nights, kids activities, food, and more. ✨

It truly is the perfect place for a multigenerational vacation. So if you are looking for a great place to go with your parents, grandkids, aunts, uncles, or cousins, this is it. 💖

And, you can save 10% on your stay by using my code LOOKGLASS in the promo box when you are booking, here or at @thebeachclubresortandspa! 🏖️ 

Have you taken a multigenerational vacation? Where did you go? 

#albeachblogger #turquoiseplace #spectrumresorts #orangebeachalabama #beachcondo #beachvacay
We take her on these trips and cruises hoping she’ll soak in the adventure, the beauty, and maybe even the food from places different from where we live… but to her, nothing beats a corn dog and mac & cheese. 🧀 

And honestly, that’s the best reminder for us, that joy doesn’t have to be fancy, it just has to be yours. 🛳✨ 

#FamilyTravel #SimpleJoys #disneycruiseline #disneywish #disneycreators #cruiseship
YES I was dancing, eating mac and cheese from the YES I was dancing, eating mac and cheese from the kids menu, and singing “Let it Go” with a butter knife while wearing Mickey ears on our Disney cruise. 🚢 

When I was 12, I was worried a lot… worried about failing, scared of what people would think of me, and of not fitting in or being “cool”. 
I turned 40 this year and have been spending time trying to figure out exactly who I really am with all expectations stripped away. I don’t love the term “finding yourself”, but here I feel like it fits. ✨

Maybe finding yourself means going back to being 12.… and being myself without being scared. Heather at 12 would never believe this version of me… but I think she’d be proud. 💛✨

#disneycruise #disneycruiseline #letitgo❄️ #findingyourself #disneycreators #disneywish @disneycruiseline

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