I am and always have been very patriotic. When possible, I prefer to buy things made in the USA, and I shop local a good bit. That’s why I was super excited to learn about Vast Terrain, which takes “A different approach to premium activewear”. They stand on these key principles: (1) a transparent model of both pricing and supply chain, (2) made in the USA, (3) being sold “direct to consumer” without the retail markup and (4) using only proprietary technical fabrics.
I wanted to know more, so I dug a little deeper. Their website has a ton of info, so it was easy to see their transparency, which after talking to the owners, is very important to them. 99% of their production value is sourced in the USA!
So how did they get started? “The Gillerts, both 47 years old, were inspired by their own outdoor adventures, including scaling Mount Kilimanjaro in Africa and Mount Elbrus in Russia. They wanted activewear that was made in the U.S., but couldn’t find it.” (Currently, their office is right here in Tampa!)
The fabric was also of great importance to them. They wanted it to be soft (which it really is!), protect from moisture buildup, and provide odor control. It was time-consuming and tedious to find what they were looking for, but after research, trips to factories and hundreds of phone calls to mills, they were able to create a game plan.
To give you an example of all that goes into the clothing, check this out: “The fabric is woven at a plant in Roanoke, Virginia. They work with a company in Los Angeles that is one of the most technologically advanced circular knitting mills in the world. There’s a cut and sew facility in San Francisco, zippers come from Los Angeles, and trims from Pawtucket, Rhode Island. The design is done in Santa Cruz, California.” WOW! I love that these clothes all come from so many different places in the USA. You can see the transparency here because the supply chain and each factory is on their website!
“We’re on a first-name basis with the owners. They know who we are. We get responses more quickly, and we’re not tied up in customs,” Says owner Carrieann. “We’re also keeping jobs in the U.S.” <—LOVE this so much!
Remember guys, premium technical activewear doesn’t have to cost a premium price. Keep in mind traditional retailers mark their products up by at least four times their cost. (Sometimes a lot more!) By selling directly to you Vast Terrain eliminates this retail markup and passes on the savings to you, the customer.
I can attest to the softness, durability, and comfort of the fabric. I have a tank top and pair of shorts from Vast Terrain, and I am loving running and working out in them. I highly recommend supporting them, men and women, and supporting our great country as well.
