When I first started in the social media world, I made a lot of mistakes. I came on the scene as social media was first blossoming, so I had to learn and grow along with it, and so much has changed since I first started out! I honestly look back in shame at some of my social posts, because they are so bad and not the way you attract customers, make money, or deal with clients.
This is one of the reasons I created my course. I don’t want you to waste your time making the same mistakes I did. It took me many years of trial and error to make any real money in social media, and I want you to avoid that long waiting period, jump right in, and start making money.
Here are three of the most common mistakes people make on social media, and how my course will make sure this doesn’t happen to you:
- Telling the client “I will post whatever you want/tell me to post” when working on a proposal or deal. Wrong. If the client knew what they wanted posted, they wouldn’t need you! They are wanting you to help guide them and post what you think would be valuable in the marketplace because you are the expert. Create a plan for them, give them a proposal, and make it work for their business. My course will show you exactly how to do this with package pricing, proposal outlines, and how to approach potential clients the right way and convince them they need you.
- 2. Not charging enough: Some people are so afraid of offending anyone that they don’t charge enough to make the job worth their time. Then they are stuck in a contract where when it’s all said and done, they are making $5 an hour. Listen, I have given my pricing to a lot of people, and I have had WAY more people turn me down and say it’s too much for them than I have people agree and then start working with me. It’s just part of the business. Now, in the beginning to get that first client you may have to work for less than you want, but once you have that one client on your resume and get some experience under your belt, it’s probably time to up your prices. In my course, I show you exactly what I charge for each platform and why, how to figure out your pricing, and I also discuss how to get that first client so you can start making money quickly.
- 3. Not paying attention to their analytics: A lot of people will make the same mistakes month after month on social media because they aren’t paying attention to their analytics. There is so much to learn by looking at your numbers that can help show you what to change. For instance, if your Instagram insights tell you that the least amount of people are liking your posts at 5:00 in the morning, then stop posting at 5:00 in the morning! If you aren’t paying attention to your followers, demographics, age, and reading habits of your followers, you are doing a disservice to yourself and your client. In my course, I show you how to look at the analytics and use them as a tool to help you know when and what to post, and who to target for ads. No more guessing! I go into detail about my favorite tools for tracking, automation, and just making my life all around easier when it comes to social media.
Don’t be like me and make these mistakes. Learn how to be a social media manager the right way, and all in 21 days or less with my e-course HERE.