5 Things Friday XXXII

Happy Friday once again! It’s pure insanity that it’s the last Friday of June. How did that happen? We are 6 months to Christmas (omggggg) and July is my birthday month, so that’s super exciting! Today I have 5 things for you, and am going to try to do better about doing these more often. So here goes!

1.) Cruise and post: If you follow me on social, you probably saw me bombard Instagram Stories and Twitter over the past few days with posts from our hosted press trip cruise with Carnival. We had a blast and my first recap post is up on the blog. You can also watch all of my IG stories on their own highlight button in my profile. It’s labeled “Carnival Horizon” Bermuda is my new favorite. More on that later.

2.) Birthday month: It’s almost July, which means my birthday month! Let me know if you need my address. KIDDING! July around here is ssooo stinkin hot and miserable it’s nice to have something fun to look forward to.

3.) IGTV questions: I started my IGTV channel the other day, and have played around with it a little bit. I want to do a Q and A, so if you have any questions for me, comment here or email them to me, or send me a DM on Twitter or IG.

4.) Sunny Day: Emma Kate has a new obsession in the form of the Nick Jr. TV show Sunny Day. She LOVES “hairstyles” so this show has been right up her alley. It’s suited perfectly for preschoolers, and Mattel has a line of toys to go along with the show. What I like about it is that the pieces are larger than Barbie pieces, which she sometimes has a hard time holding and using, so they are good for her age group. Mattel was kind enough to send Emma Kate some of the toys, and she has LOVED playing hair salon with Sunny and Rox. Also, the theme song for the show is SUPER catchy and I guarantee you will be singing it all day long. (Along with the Baby Shark song which has been haunting my dreams for the past few days.)

5.) Disney Sports: Disney invited me to check out all things Disney sports and the ESPN Wide World of Sports Complex in July! It actually starts the day after my birthday so we are going to be doing some celebrating! I will share more details once it gets closer but I can’t wait. I went to a similar event 5 years ago (omg that makes me feel old) and I’m pumped to see what’s new.

Have a wonderful weekend everyone! Catch ya on social media.

PPPSSTTT: I’m hosting a SPIbelt giveaway on Insta right now!

 

5 Huge Mistakes I Made As a New Blogger

I have been blogging over eight and a half years (wow) and there is still plenty that I don’t know. That’s what is so fun about this job, I learn something new every day because things change so quickly. If you want to be successful, you have to learn to adapt, which admittedly isn’t my strong suit…hence why this has been so good for me. Anyway, I’m rambling. I recently came out with an online guide for bloggers wanting to make money working with brands.  I wanted to help bloggers that were looking to make money with their blog and social media accounts that didn’t really know where to start. But then I started thinking…let’s back up to before you even get to that point, right? I feel like I skipped a step. I have a free email course for people wanting to start a blog, then I have my how to make money eguide I mentioned above…but nothing really for “in between”, so I thought I would craft a post with 5 huge mistakes I made when I was in my first 6 months or so of blogging in hopes that you can avoid some of them, and be on a faster path to success.

5 huge mistakes I made as a new blogger

1.) Blogging too often just for the sake of posting: When I first got into blogging, I was writing posts SEVEN days a week. Lawd. I mean, I know I didn’t have a child then so I had more time on my hands (can you believe I used to get BORED on the weekends?!? That clearly hasn’t happened in over 3.5 years)…but WOW that’s a lot of writing. The problem was, I felt like I “had” to blog every day because that’s what everyone else was doing, and so I would crank out a post even if I didn’t really have anything to say. This led to some really boring and useless posts that make me want to hide my head in shame. Now, I only blog typically two or three times a week, and my posts are much more informational and “deep”. Writing a post and editing photos is a big undertaking. Don’t get burned out by thinking you have to put up new content all. the. time. Because you don’t. It’s better to have QUALITY stuff that people will resonate with and want to come back for more of again and again.

2.) Not asking for help/not networking: Sometimes I will admit I can let my pride get the better of me, and this can lead to me trying to do things on my own. Blogging is NOT one of those things that you want to try to do on your own. Your peers are a wealth of information, and most bloggers are happy to share tips, help cross promote for you, and encourage you. If you put yourself on an island, you will remain on an island. People talk, PR agencies talk about bloggers to each other and to other bloggers. If you are viewed as someone who doesn’t play well with others, it could hurt you in the long run. There are some great Facebook groups out there you can plug into for some help and advice.

3.) Tried to be someone I wasn’t: I think at one time or another we have all fallen into this trap. We see someone else having success, and we want success too, so we do as they do. Granted there is nothing wrong with getting ideas from other bloggers, but there is a difference in getting an idea and making it your own, and trying to be someone you aren’t. Remember that your readers are reading your blog because they like you and what you have to say, not because you are just like someone else. Own your unique perspective and find your own voice. People will notice and you will find your tribe!

4.) Not being self hosted: It took me a minute after I started blogging to jump on the self hosted bandwagon. One because frankly I had no idea what it meant other than it sounding technical and complicated, and two, it meant spending money on my blog, and I had not even made any money, so it was scary to take that leap! Just remember, if you wait until you “have more money” to do things in life that have the potential to MAKE you money, then you will never make the leap. Being self hosted does have a cost, but it’s not high when you consider all the things you most likely spend money on in a week. You can get started for just $3.95 a month, and it will enable you to host ads on your site that will make you income. I don’t have to ever touch my ads and the money just gets deposited into my account every month, and it way more than pays for my self hosting.

5.) Not promoting my posts enough: When I first began blogging, I thought you wrote a post, shared it to Facebook and Twitter once, and that was that. It’s sad to think how many of my posts would have done so much better had I promoted them more. (I have gone back and reworked and re promoted some things, but still, it’s sad.) There are so many more ways to promote your posts, and you should definitely promote them more than one time! You did all that hard work, so get as many eyes on it as possible!

If you have any questions about the links above such as my free email course or my new eguide, let me know.

RELATED: The Ultimate Blogger Guide for Working With Brands

The Ultimate Blogger Guide for Working With Brands

I’ve been blogging a long time. Back when I first started over eight years ago, I had no idea it was something you could make money doing. Working with influencers was still a new term, and brands were hesitant to open their wallets to pay a blogger to advertise for them. My my how times have changed, and it’s so exciting to see most brands embracing online influencers and acknowledging that they are an integral part of making sales. We already have an audience that knows and trusts us right? Plus it’s way cheaper to have bloggers post for you than pay millions of dollars for a print or television ad!

The Ultimate Blogger Guide for Working With Brands

So we “know” that money is being exchanged and floating around out there, but so many people are still at a bit of a loss on how THEY can get a piece of that pie. It can be downright frustrating to see huge bloggers get massive contracts, but don’t worry, you can make money too! You may not get a 20K contract to start out like the big guys do, but there is a way for you to make money via your blog or social media profiles as a full time career, or just a side hustle to help out your family, and I can show you how to do it.

After seeing the plight of so many bloggers, and getting tons of emails on the topic, I decided to create my own guide specifically for frustrated bloggers who were ready to take it to the next level. Maybe you have already worked with brands before but in exchange for product only, or maybe you want to work with brands but just don’t know where to start, or how to get your blog “ready” for such a thing. (I mean after all, the brands are going to LOOK at your stuff before they hire you, right?) Maybe you are a stay at home mom who has been blogging as a creative outlet but would love to also make some money from it to contribute to the grocery bill or mortgage payment, or for that summer vacation to the beach.

That’s why I created the Ultimate Blogger Guide for Working with Brands. It’s concise, it’s no frills, and it has no pretty fonts or extra printables. It’s all text, ready for you to absorb so you can put it into action ASAP.

See, I feel there is a mix of issues going on here. One is lack of self confidence, and one is fear of putting yourself out there/not knowing where to start. Well, if you have been following me for any length of time you should know how I feel about fear. Punch it in the face! Be afraid, but then DO IT ANYWAY. Sometimes we just need a little nudge, and I hope my guide is the nudge you need to feel confident when it comes to:

-creating a media kit

-approaching brands

-pitching brands

-writing your posts

-making sure the brand wants to work with you again

PR people talk my friends, so you want to make sure you have a good reputation of doing good work. Your blog and social profiles are kind of their own “resume”, and you have to decide what story you want them to tell.

Ultimate blogger guide for working with brands

My guide is priced very fair, starting at only $15 (price going up in a week!) because I know you may be short on cash since you are looking to make money, right? I feel ya, trust me I do. I have been there, and I want to help pull you out of the black hole as quickly as possible, so you can do things like I did this morning, like draft a Facebook post where I am making over $100 just for that one post, or replying to a shipping email on the $250 worth of product I am getting to review and will make $800 total for. Y’all this is REAL money and it’s REALLY possible, I promise!

So head on over to my sales page and grab your copy. It could make for some great weekend reading, and then come Monday, implement, implement, implement! You can do this my friend! Holler if you have any questions, I’m happy to help.

January 2018 Blog Income Report

Disclosure: This post contains affiliate links, meaning if you purchase through my link I get a small commission.

I have gotten a lot of questions over the years about the income I make from my blog, so I thought I would share an income report for the first time ever. Do I plan to do these every month? Probably not. However I just want to share with you what is POSSIBLE with your blog and social media, and that there are many different avenues to do it. I absolutely do NOT do this to brag, there are a lot of bloggers out there who make way, way, WAY more than me a month. I decided to do this to help people believe it’s possible, and like I said, to show there are so many different wants to monetize online.

income report

For instance, I do a *little* bit of affiliate marketing, not a ton, but I do sell a product and I also do sponsored posts and run ads. It goes to show that there is not one end all be all with blogging, and different things work for different people, and that’s ok.

Before we begin just a little back story for those that don’t know me. (hhhiiiiiii).

I started blogging eight years ago, and had no idea you could make money from it. After a couple of years I started getting pitched by brands and slowly made a little money and got a lot of free products and experiences.

Then about two or so years ago, I started taking things more seriously. I wrote an ebook, and this past year I created an online course teaching people a side hustle, how to be a freelance social media manager (from home) in 21 days or less.

I typically blog twice a week, and am very active on social media. I also have a podcast where I (tend to) create new episodes every other week. I also have been going live on Facebook lately which is a lot of fun as well.


I struggled with how to break up this income report because my job as a social media manager is in direct correlation to my blog. If it were not for my blog and the social media channels associated with it, I would not have social media clients or know how to be a social media manager. So I decided to show you both “sides”, meaning just showing you what I strictly made from my blog + social channels, and also showing you what I made from my clients, which I still feel is “blog related” if that makes sense.

So what do I owe my success to this month? Here are a couple of things I considered:

1.) Spending more time on my email list: I used to hear people talk about creating an email list years ago, and I would roll my eyes. What would I say to these people? I mean, isn’t that what my blog is for, to talk to my readers? I can’t come up with even MORE content in a week than I already do! Who cares if I have their email address on file? Then about two years ago I decided to start my list and if I could go back in time I would kick myself for not starting it YEARS sooner! Being able to speak directly to your audience is so important, especially if/when you start selling your own products or services. Now I spend a little time each week working on my list, creating lead magnets, or sending broadcasts. Sending out links to my posts and podcasts has helped boost my traffic significantly. I love Convert Kit because it is super user friendly and there are so many ways you can keep track of people, and they really helped me visualize getting people into an email sequence. They also host fun webinars and training’s all the time!

2.) Spending way more time on Pinterest and utilizing Tailwind: I have really got to start listening to people, yall. This is another one that I heard people talk about forever, but jumped on the bandwagon later in the game. Sure I liked Pinterest as much as the next guy, but I didn’t see what all the fuss was about as far as using it to get people to come to my blog, or about timing your pins or pinning a certain amount a day. Now, I totally get it, and with the help of Tailwind, Pinterest is now my NUMBER ONE traffic source to my blog. Yes, even more than Google or any other social media site. It truly is amazing! Tailwind makes my life so easy and I can get my pins scheduled in a snap at the beginning of the week.

3.) Getting in Facebook groups that are encouraging and challenging me as a blogger: Ok I admit it, I can be kind of a loner. I was the kid in school who hated group projects because I always ended up doing all the work and I would much rather do my own thing and get it done quickly. This has since translated to me relying on myself and myself alone when it comes to all things blogging and social media. Sure I do tons of reading, but I wasn’t really interacting with or learning from others until the past couple of months. I think this has helped me to up my game and stretch me a little bit!

Ok, so let’s get to it.

First I will break down strictly my blog and social media income, then I will do a separate part for my social media clients. Please note I base these numbers off of payment GIVEN, not work I have done but haven’t gotten paid for yet.

January 2018 blog and social media total: $2,616.47

Ads: $76.86

Social media posts: $285

Blog posts: $1000

affiliate income: $45.07

Online course and eBook sales: $1,209.54


Now for the money I made working as a social media consultant and manager, which is a job I have because of my blog and social media channels. (I freelance for several companies).

January social media consulting and management: $1200. <—–This number is actually about half of what it normally is. I lost two clients at the end of the year. one I knew I was losing because I was just helping for a few months while they got their restaurant open, but the other was a surprise. I was steadily making between $2k and $2,500 a month in 2017. Thankfully I have already added in a new client for February, and have a couple companies in line to hopefully start with me in March to bring that number back up.

*Also keep in mind I do social media management PART TIME. Very part time. Like 15 hours a week. If you are interested in becoming a social media manager but don’t know where to start, I highly recommend checking out my ecourse, Social Side Hustle. It will tell you exactly how and where to get clients, how to pitch them, how to handle/manage accounts, how to automate a lot of your posting, what to do about paperwork, etc. I even give some free templates to help you out!


The numbers above do NOT include expenses, and are before taxes. I had an estimated $100-$150 in fees I had to pay out for things like my email service, and Teachable, where I host my course. I pay for web hosting and tailwind as well as a couple of other things up front for a year so it’s hard to factor those things in.

Posts in January: Here are a list of the blog posts I wrote and published in the month of January.

Occidental Grand Cozumel All Inclusive

Fahrenheit 555 on the Carnival Vista

How the Fabletics VIP membership Works

Sandals Ochi Beach

Universal Orlando Resort Blue Man Group

Health and Fitness on the Carnival Vista

5 Reasons to Stay at Loews Sapphire Falls Resort

Christmas Recap 2017

Better Body Jump Start FREE Email Challenge

Something to keep in mind if you are wanting to grow your blog and not only make money but have fun experiences, is that a lot of the fun things and events don’t include a paycheck, especially in the travel space. For instance, in January I blogged about going to Universal Orlando, Blue Man Group, Staying at Sapphire Falls resort, and my Carnival Cruise from last year. All of these things were amazing experiences, and they were all free but I was not paid to go or blog about them. A lot of these experiences were not cheap, and afforded my family the ability to do super fun things that normally I would have to pay for, so in a way, this can be considered “income” if that makes sense.

—————————————————————-

So in total this month, I made $3,816, before expenses, which is down for me considering my social media income was about half of what it normally is. Also keep in mind that with all of my endeavors added together, I probably work around 32ish hours a week. It is entirely possible to be a blogger or work in social media part time and make full time money.

Again, if you are curious about becoming a social media manager, you do NOT have to be a ninja to get started. My course will teach you what you need to know. As long as you have a basic grasp of the platforms, you will do just fine in the course.

Or, if you want to start your own blog but are overwhelmed at where to begin, you can sign up for my free 5 day email course which will teach you how to get started, even with picking a name.

The goal of my blog has always been to help people, motivate, encourage, and inspire, so that was my goal with this post. I am currently working on a guide for bloggers about how to work with brands so be on the lookout for that to release!

Be sure you follow me on Twitter, PinterestInstagram, and Facebook for the latest videos, photos, and news. I can’t wait to connect with you!

Common Social Media Manager Mistakes and How to Avoid Them

When I first started in the social media world, I made a lot of mistakes. I came on the scene as social media was first blossoming, so I had to learn and grow along with it, and so much has changed since I first started out! I honestly look back in shame at some of my social posts, because they are so bad and not the way you attract customers, make money, or deal with clients.

This is one of the reasons I created my courseI don’t want you to waste your time making the same mistakes I did. It took me many years of trial and error to make any real money in social media, and I want you to avoid that long waiting period, jump right in, and start making money.

Social media manager mistakes

Here are three of the most common mistakes people make on social media, and how my course will make sure this doesn’t happen to you:

    1. Telling the client “I will post whatever you want/tell me to post” when working on a proposal or deal. Wrong. If the client knew what they wanted posted, they wouldn’t need you! They are wanting you to help guide them and post what you think would be valuable in the marketplace because you are the expert. Create a plan for them, give them a proposal, and make it work for their business. My course will show you exactly how to do this with package pricing, proposal outlines, and how to approach potential clients the right way and convince them they need you.

 

  1.  2. Not charging enough: Some people are so afraid of offending anyone that they don’t charge enough to make the job worth their time. Then they are stuck in a contract where when it’s all said and done, they are making $5 an hour. Listen, I have given my pricing to a lot of people, and I have had WAY more people turn me down and say it’s too much for them than I have people agree and then start working with me. It’s just part of the business. Now, in the beginning to get that first client you may have to work for less than you want, but once you have that one client on your resume and get some experience under your belt, it’s probably time to up your prices. In my course, I show you exactly what I charge for each platform and why, how to figure out your pricing, and I also discuss how to get that first client so you can start making money quickly.

 

  1. 3.  Not paying attention to their analytics: A lot of people will make the same mistakes month after month on social media  because they aren’t paying attention to their analytics. There is so much to learn by looking at your numbers that can help show you what to change. For instance, if your Instagram insights tell you that the least amount of people are liking your posts at 5:00 in the morning, then stop posting at 5:00 in the morning! If you aren’t paying attention to your followers, demographics, age, and reading habits of your followers, you are doing a disservice to yourself and your client. In my course, I show you how to look at the analytics and use them as a tool to help you know when and what to post, and who to target for ads. No more guessing! I go into detail about my favorite tools for tracking, automation, and just making my life all around easier when it comes to social media.

Don’t be like me and make these mistakes. Learn how to be a social media manager the right way, and all in 21 days or less with my e-course HERE.

Social Media Manager Myths Busted

I hear crazy things about my job aaalll the time. Have you heard things like this before:

“Social media managers don’t make any money. It’s not even a real job.”

Or

“You will be tethered to your phone 24/7 if you get a job like that. It doesn’t sound very relaxing to always be on call.”

These are just two of the common myths I hear people talk about when discussing the job of a social media manager. Let me tell you a little something right here, right now, these are both NOT TRUE! Let’s break it down, plus I add in a 3rd myth:

1.) There is no money to be made in social media: I am living and breathing proof that there is money to be made in social media, and a lot of it! Some of the older generation tends to have a hard time seeing jobs from home as “real” jobs, but that is not something you are probably going to change, so don’t even worry about those opinions. When you are making more money than them and working way less hours, it won’t matter anyway, will it? While it is true some businesses have not yet gone over to the remote work side of things, even for their social media managers, there are PLENTY of businesses that have, and they are just waiting on you to make them a proposal and help them grow their online presence. In my course, I will teach you exactly how to pitch local businesses, and where to find nationwide jobs online. We will talk about proposal letters, what to include in a contract, and how to network with others to get that all important first client. I tell you exactly what I charge and why, and help you come up with your own pricing structure.

2.)You will be tied to your phone 24/7: Definitely not true, but totally up to you! While you do need to be available to your clients for problems and issues in a timely manner, no one expects you to be chained to your phone or computer 24/7. As long as you set expectations ahead of time when creating your contract, you can choose when your “office hours” will be, and how long is an appropriate amount of time to answer a client back. I discuss all of this in my course, and even give you a “day in the life” example of what a day looks like for me.

3.)You have to be an expert in Social Media to do this job: FALSE! While you DO need to have a basic understanding of social media/have experience using your own profiles, it’s not a requirement to have years and years of high level experience to do this job well. My e-course gives you lots of tips and tricks as well as social media best practices examples to make sure you are at the top of your game and can impress a client. Then it’s just making sure you learn a little bit every week so that you are constantly staying ahead of the ever changing curve.


Don’t let these myths stop you from doing something you want to do. You CAN work from home, you CAN work part time but make more than a part time salary, and you CAN make your own hours. I teach you all about it inside my e-course, Social Side Hustle.  Check it out now! 

Social Side Hustle: 21 Days to Becoming a Social Media Manager

It’s finally time you guys! What I have been promising for months now is finally done, and the doors will soon open for my e-course which is all about making money from home in social media. This course is for you if you want to work form home part time OR full time, learn how to automate work so that you are working SMARTER and not HARDER, and want a better life for you and your family.

I grew up in a very hard working family. It was instilled in me as a small child that you have to work hard to get what you want in life. While I still believe this to an extent, a lot of us have a tendency to take this a step too far. It hit me one day when I was complaining to my husband. I vividly remember saying to him: “It’s just not fair. I work SO HARD but don’t seem to be getting anywhere. I work way harder than XYZ, and they are doing so much better than me.”

Wow.

So much to digest in that simple sentence.

First I want to point out this isn’t a jealously thing, I am truly happy for those who are happy and successful, this was about me being really hard on myself and trying to “earn” my way to success. I thought that the more hours I put in, the more I focused, and the more sacrifices I made, it would all add up to success on my part. I mean, that’s the “rule” right?

Wrong.

While this is true for some people, what if I told you that you could be successful WITHOUT working more hours, without killing yourself and wearing yourself down, and without stressing about what to do next?

Work smarter, not harder.

As a social media manager, I have figured out a lot of ways, mostly by experience, research, and the knowledge of others, that have allowed me to work this way. I now spend way less time working than I did when I had a 9-5, but I am making more money, AND I get to work from home. How?

A lot of reasons. Not something I can share in one single blog post. Sure there is front in work, but once your processes are all set up, you can use tools and systems to your advantage and work smarter, not harder.

That’s why I created Social Side Hustle. Sure, you could spend years (like I did) spinning your wheels trying to crack the code, and sure, you would eventually figure it out because you are a smart cookie, OR, you could take my course, and learn everything you need to know to work for yourself from home, all in 21 days or less.

I will be sending out emails next week announcing my pre-sale, free webinar, and my launch, so you won’t want to miss it! Make sure you are on the list by signing up here, and you will also get a free social media manager checklist.

Get ready to work smarter and not harder!

 

My Best Social Media Tips for Facebook, Instagram, Pinterest, and Twitter

Hey guys! I have had some people ask me if I would compile all of my links to my most recent social media tip posts into one post so that you don’t have to click all over the place to find them, so here you go. A condensed post with links to all four of the social media tip posts which cover each platform I will be spending time on in my e-course that is available for purchase.

My top Facebook tips for bloggers and businesses

My top Twitter tips

Growing your Pinterest: tips for bloggers and social media managers

Grow your Instagram following

I also have done Facebook videos on these topics, so be sure to check out the video section on my Facebook page for even more information.

Don’t forget, if you want to be on the list to be the first to know when my course is launching, sign up for my email list!

I know it has taken me a little bit longer than anticipated, and I will be able to share one of the reasons WHY very soon. But a hurricane, cancelled trip, and sick kid also have thrown me for a loop, but trust me when I say I am working on it daily! I want it to be valuable to you so you can start making money ASAP!

September 2017 Goals

August really got away from me y’all. Honestly, I’m not complaining that it’s gone because it was SO HOT. It’s too hot to even go to the pool because the water isn’t even cool. September is still stifling, but brings the hope of some temperatures in the 80’s at least (I hope!) Before we look at my goals for this month, let’s see how I did in August:

1.) Research and get ready for the cruise: A+ Yes! I spent some time doing research and have a plan for each day. HOWEVER, with hurricane Irma, I’m not sure what is going to happen to our cruise or ports. Sad times.

2.) Workout 5+ days a week: C- Yall. This ecourse is sucking the life out of me. I’m SO excited to share it with you, but it is so draining and taking up so much time. I worked out 3-4 days a week this month but not five. I’m working on it.

3.) Set a date for my course launch: C- I’m close guys. I’m about 85% done. I WILL go out on a limb and say by the end of September, but I don’t have an exact date yet. I wwiisshhh I did. I just want it to be perfect.


September Goals:

1.) Launch my course: Self explanatory, no?

2.) Organize and de-clutter: I realized after living here close to a year (woah) that I have WAY too much stuff and really need to get rid of things. If I haven’t used it since we moved in, I probably don’t need it.

3.) Workout 5 times a week: Giving this one another go. I can tell a difference in the way I look and feel that I need to workout more.

As always, I feel you have a better shot at reaching goals when you can print them out and see them all month. Be sure to snag your free goal and fitness tracking printables here.

Happy September everyone!

QOTD: What are your September goals? 

My Top Twitter Tips

Some people recently have been wanting to shy away from Twitter and say it’s not a valid platform anymore, but I totally disagree. Not only is my following continuing to grow, but I have gotten several Twitter only paid campaigns from brands, gotten paid to host and participate in twitter chats, and have had larger brands tell me they want higher Twitter numbers before they would work with me. So in my opinion, building up your Twitter presence is a good idea.

The first thing you need to remember about Twitter is that you need to be a real person and follow, like, and retweet other people’s stuff, don’t just post your own things. Remember the 80/20 rule, only post 20% of your own content and 80% other people’s, This can be interesting articles, questions, rewteets of recipes, blog posts, sales from stores, etc. While I do automate most of my Twitter posts, I also go in daily and like, comment, and retweet live so that I am interacting in real time with people as well. Even just spending five minutes a day doing this can make a big difference. 

Also, you want to make sure you spread out your tweets to different times of the day. Remember time zones, so only posting in popular times for your time zone is doing your account a disservice since the lifespan of a tweet is so short. While there are certain times of day I focus more on, I try to spread things out and then check my analytics in Sprout Social and see how those posts performed. 

Earlier I mentioned that you need to follow other people. You don’t want to be that account that has 30,000 followers but you are following 100 people. So how do you find the right people to follow who may potentially follow you back? First, Twitter is great at suggesting accounts you may like, so check the sidebar first. Then, do a hashtag search for a tag that has to do with your brand or things you post about, and find people who also post about the same things. For instance, I could personally search hashtags like “Disney, runDisney, fitness running, momblogger, travel, cruise, vacation” and the like. Not only do you want to follow these people, but you want to follow THEIR followers, because those are the people most likely to follow YOU.

I mentioned Twitter chats earlier. These are a great place to get new followers, find like minded people for you to follow, and to just get some exposure in general. A Twitter chat will take place at a certain time and day, and will have a hashtag you should include on every single tweet you post during the chat. That way, other chat participants can find you, reply to you, and follow you. Make sure you talk with other participants, answer the questions the host is asking, and try to be useful if the topic is something you know a lot about. I LOVE using GIF’s in Twitter chats, they are fun, and a good way to be seen when there are tons of tweets in a hashtag feed. 

Another tool I would recommend utilizing on Twitter is Twitter lists. Here you can create separate lists of people you follow, and break them down however you want. If you wanted a list of only runners, you could create that, and then whenever you wanted running content to like or retweet, you just have to go into your list instead of scrolling through your whole feed which will have irrelevant information. From your profile, you should see a button near the top going across the menu that says “lists”. Here you can add lists, and also see what lists you are a member of (ones that others have added you to).

Also, pay special attention to your profile. Here you are given a profile photo and a header/cover photo so use this space wisely. Also be sure to add in your website or link to subscribe to your email list or get a freebie on your blog.

Did you know you can also pin a tweet to the top of your profile that will never be pushed down? Write a tweet you really love, maybe one that links to something important to you, and pin it as long as you like. I switch these out every couple of months. All you have to do is click the drop down on the top right of any tweet, and you should see the option to “pin to profile”. That’s it!

One more tip I use, and I will be honest and say I don’t do it all the time because I lack the time for it, but I personally like to send a tweet thanking someone for following me. Now, before I get flamed for saying this next thing, note this is JUST A PREFERENCE. But I absolutely loathe the automated DM’s I get when I follow people saying “thanks for the follow, you can also find me here here and here.” While I love to automate things, in this instance, I think a personal thank you goes a lot farther in people’s minds than an automation. Again, just a preference.

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Be sure to check my Facebook page tomorrow afternoon for a video going more in depth into my Twitter strategy!

QOTD: What is your favorite social media platform? Why?