• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Home
  • About/Hire Me
    • About Me
    • Hire Me
    • Contact
    • Family
    • Faith
    • FAQ
    • My Running Story
    • Recipes
  • Disney
  • Fitness
    • runDisney Information Page
    • Fitness
    • Races
  • Parenting
  • Travel

Through Heather's Looking Glass

  • Disney
  • Fitness
  • Travel
  • family
  • About Me

Creating a Social Media Content Calendar + New E-Course News

June 12, 2017 | blogging, tips

I spend a lot of time on social media, talking about social media, and researching social media. A lot of people spend mindless hours each day copying and pasting, retweeting in real time, etc. Instead of doing this, I spend a larger chunk of time once a month (or week in some client cases) planning out a content calendar for my own blog and for my clients. That way I only have to do a little maintenance here and there throughout the month. Let’s take a look at my process:

content calendar

The first thing you need to do is get a calendar template. You can use a Google calendar, a free template in Microsoft word, whatever you like the most (heck, pen and paper is fine, too…well, I would use pencil because you will probably end up erasing things).

Once you have your template, it’s time to fill it out…But with what? This is where the researching comes in handy, but don’t worry, once you have done it a few times you will get a lot faster and will be able to skip most of this part. When I first started managing social for my clients, I had to learn about their niche or brand. So let’s say you are doing social media for a clothing boutique. You will need to research…

1.) The best hashtags to use (which periodically changes)

2.) Their competitors (see what is working for them and what’s not)

3.) The clothes they sell (who is the demographic? Are there certain brands or types that are selling better? What words and phrases would appeal to this demographic?)

4.) Which platforms you are using and what times of day perform better on each? (it may take a little trial and error for this one).

This front end research will make your scheduling and posting go much quicker later on down the road.

Ok, so you have your calendar and you have done your research, now you need to decide what types of posts you will be posting on your/your clients pages. These categories will help mix things up so your page isn’t just images or just text or just product information. For instance, some categories for a clothing store could be:

-product photos

-sale information

-videos

-question and answer

-FAQ

-news from the industry

-other people’s content you share/repost/retweet

-repurpose old content <—yes this is ok to do!

Be sure to mix things up! These categories will help you greatly when it comes to plugging in information into your scheduling tool. Like I said, you will get faster and faster each time!

DSC00616

The next piece is to actually come up with the content, which should be easy since you already have your categories and have done your research. This piece may involve creating graphics, finding relevant content to link to, coming up with news or product info, taking pictures or videos, etc. Once you have your content figured out (I personally like to create one long word document with all of my social posts for a client), it’s time to plug it into your scheduling tool.

I personally use Sprout Social. It’s not cheap, but it makes my life easier and my work more efficient so I don’t mind the price. Then it’s just a matter of copying and pasting my posts into the scheduler and picking the times. I then transfer everything into the calendar so I can send it to my client (**Some clients require the exact links and words I am using, others are fine with just knowing what topic I am posting about on what channel/what day.)

GUESS WHAT? I am working on an e-course for those looking into becoming a social media manager as a full time gig or side hustle. I’m SUPER excited to share all I have learned with you, and help you get your first clients and start making money from home! My course isn’t quite ready yet, but you can sign up here to be notified when it is, and also get a FREE printable, a social media manger checklist printable. Just go here to sign up and download!

QOTD: have you ever thought about making money from home with a side hustle?

Like this:

Like Loading...

Sign up for my newsletter

Primary Sidebar

I am Heather Montgomery, a 30 something southern girl living in Knoxville, Tennessee with my husband Bobby, 10-year-old daughter Emma Kate, and our goldendoodles Dolly and Luna. I’m just a regular girl who likes to workout, travel, hang with my family, text, and eat chips and queso. Be sure to check out my “about me” page for more info!
Thank you for visiting, and feel free to contact me with questions, (or for PR inquiries or press trip invites) at Support@HeathersLookingGlass.com.

Please, no guest post requests. 🙂

More about me

Privacy Policy

You can also find me here:

  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Recent Posts

  • A Quick and Easy Seasonal American Road Trip Guide
  • Why Quick Workouts Deliver Big Results
  • 4 Things That Stop People From Exercising (And What To Do About Them)
  • 6 Tips for Mickey’s Not So Scary Halloween Party
  • Family Fun in Tuscaloosa: Your Ultimate Getaway Beyond Game Day

 

Search

How to Start a Blog

How to start a blog
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
  • Disney
  • Fitness
  • Travel
  • Family
We take her on these trips and cruises hoping she’ll soak in the adventure, the beauty, and maybe even the food from places different from where we live… but to her, nothing beats a corn dog and mac & cheese. 🧀 

And honestly, that’s the best reminder for us, that joy doesn’t have to be fancy, it just has to be yours. 🛳✨ 

#FamilyTravel #SimpleJoys #disneycruiseline #disneywish #disneycreators #cruiseship
YES I was dancing, eating mac and cheese from the YES I was dancing, eating mac and cheese from the kids menu, and singing “Let it Go” with a butter knife while wearing Mickey ears on our Disney cruise. 🚢 

When I was 12, I was worried a lot… worried about failing, scared of what people would think of me, and of not fitting in or being “cool”. 
I turned 40 this year and have been spending time trying to figure out exactly who I really am with all expectations stripped away. I don’t love the term “finding yourself”, but here I feel like it fits. ✨

Maybe finding yourself means going back to being 12.… and being myself without being scared. Heather at 12 would never believe this version of me… but I think she’d be proud. 💛✨

#disneycruise #disneycruiseline #letitgo❄️ #findingyourself #disneycreators #disneywish @disneycruiseline
Ever wondered what extra magic you can add for a b Ever wondered what extra magic you can add for a birthday onboard a @disneycruiseline ship? 🚢 

Emma Kate turned 11 last month during our sailing and we did so many birthday things! She got a ton of “happy birthday’s” from crew and guests to make it extra special. ✨

👉🏻For a link to the birthday ears she wore (they have lots of colors and variations!) comment “EARS” and I will send it to you! 

#disneycruise #disneycruiseline #disneywish #disneybirthday #disneycruisevacation #disneytips
IYKYK. I finally figured it out…the night before IYKYK. I finally figured it out…the night before we got off the ship. 😆

#disneymeme #disneycruiseline #disneywish #cruisememe #cruiseship #cruisevacation
This is 11. ✨🎉 Not sure how this happened, b This is 11. ✨🎉

Not sure how this happened, but time snuck up on me and now I have an 11 year old. 🥹
We couldn’t think of a more fun place to celebrate that on Castaway Cay, Disney’s private island in the Bahamas.

She started the day with presents, then hours and hours in the sun on the island, followed by cake and singing at dinner, the tween club, and fireworks at sea! (They were for pirate night but we said they were birthday fireworks!) 

Happy birthday to the most fierce, kind, competitive, loyal, funny, and beautiful little girl I know. 🩷 Never change who you are and stop growing up so fast! So. Blessed to have the best title there is, Emma Kate’s mom. 💖

#thisis11 #birthdaygirl #happubirthday #theprincessek
Looking for a place where your family can slow dow Looking for a place where your family can slow down and make memories together? 🌲 The Retreat House at Valley Bear Farms is your home away from home in the North Carolina mountains. (Ad) 

This spacious lodge features 3 cozy bedrooms, 2 full bathrooms + a half bath, a chef’s kitchen for family meals, and plenty of space to gather. Step outside to private decks, a hot tub under the stars, and an outdoor fireplace perfect for s’mores and story-sharing.

And when you’re ready to explore, your stay includes full access to everything Valley Bear Farms offers — from pond swims and a wood-fired sauna to disc golf, pickleball, volleyball, bocce ball, hiking trails, and evenings around the community fire pit where families come together.

It’s more than a getaway. It’s where family memories are made. ❤️ 

#ValleyBearFarms #FamilyRetreat #GlampingWithKids #northcarolina #familyvacations
Follow me for more housekeeping tips 💁🏻‍♀️

#funnymoms #mommeme #sharewithfriends #housekeepingtips

Copyright © 2025 · Through Heather's Looking Glass · Theme by Bella Creative Studio

%d