As I’m you all know, October is breast cancer awareness month. With so much pink everywhere, it can be easy to forget the real meaning behind it.
I love how so many companies have teamed together for awareness, but what is even more impressive is when a company not only raises awareness, but gives back as well. ASICS has teamed up with Christina Applegate’s Right Action for Women, a charitable program to help provide screening assistance to women who are at an increased risk for breast cancer, and may not be able to afford the proper medical care.
For the whole month of October, ASICS is giving back when you purchase specially marked products from ASICS. They will give back $10 for each pair of shoes sold, $2 for each apparel item, and $1 for each accessory. They have pledged a guaranteed minimum donation of $100,000!
I know there is only a little over a week left in October, but I hope you will consider purchasing something from ASICS to not only raise awareness, but to help ASICS give back to those in need.
ASICS is also holding a contest to help raise awareness. Show ASICS how you will run in Pink by taking a picture of yourself in your pink apparel, and use the hashtag #RunInPink when you post your photo to Instagram or Twitter. Be sure to follow @ASICSamerica, and you may see your photo pop up! Every Friday in October, ASICS will give a lucky winner who posted a photo with the hashtag a pair of shoes from the Accelerate Hope collection, benefitting Right Action for Women. Visit ASICS’s post for details.
QOTD: Do you run in pink? What is your favorite way you have seen a brand give back this October?