Better Body Jump Start FREE Email Challenge

January 1, 2018 by

2018 is upon us, as is the time we all make goals or resolutions for the new year. Let me ask you a question. How many goals do you ever actually keep? Let me make it a little easier…how many do you keep for at least a month? That number is hopefully higher, but the sad truth is that so many of us have GREAT intentions, but then fall off the wagon because we have no support or accountability, or we just plain don’t know where to start.

I want you to be successful in 2018, and actually stick with something. I realized 2 things: 1.) Changes can and need to be SMALL if we want to really make them stick, and 2.) it truly does take a village. I don’t know about you but when I’m working out with a group, I push harder than when left to my own devices. So I figure in health in general, if we are left to fend for ourselves, we may be likely to cheat, skip, and give up all together.

 

I want to put an END to excuses and an END to goals that never get met. That’s why I created the Better Body Jump Start 7 Day Email Challenge. This is a completely FREE challenge. When you sign up, you will get 7 days worth of emails in your inbox, one each day, with ACTIONABLE tips, motivation, ideas, and calls to action to get you going.

 

 

Remember, little changes add up to BIG things, so don’t discredit the small shifts you make in your schedule, habits, and life. I KNOW you can do this, and I want to help you prove to yourself that you can.

The emails may only go on for 7 days, but I CHALLENGE you to keep up the thins I discuss all the way through the month of January. At the end of January if you don’t feel stronger, healthier, more energizes, and better about yourself, then you can stop. BUT, if you do the things I talk about, then I know you will feel amazing and want to keep going!

All you have to do is click this link to sign up (make sure you confirm your subscription when it hits your inbox, and be sure to check your spam!) Please email me with any questions, I’m happy to help any way I can.

Let’s make 2018 the year you become the best version of yourself. To get you really thinking about your goals and what you want out of 2018, I decided to share with you something that I actually started a couple weeks ago but was nervous to share out loud, but I am letting go of fear and taking action in my life.

I started a podcast! It just so happens that my very first episode is all about goal setting. I encourage you to listen to it if you are on the fence about the challenge (it has nothing to do with the challenge itself) or if you are telling yourself NOT to make goals because they never happen for you. After you click the link, check out the December 18th episode. I hope you enjoy, and then will join in the email challenge.

 

Filed Under: blogging, fitness, food, health, holidays, Mental Health, motivation, running, tips Tagged: , , , , , , ,

Tips for a Healthier Holiday

December 15, 2017 by

Disclosure: This post is sponsored by Purell, however all opinions are my own.

I will be hosting Christmas Eve at my house this year, which means a lot of planning, organizing, and making lists, as well as lots and lots of cleaning. When you have family members flying in from different states that are just coming from the airport, it’s even more important to make sure your house is clean and organized to keep germs at bay.

No one wants to be sick for the holidays, right? Here are five of my best tips for preparing for having a healthier holiday:

1.) Get exercise: The holidays are extra busy, which can make it tough to fit in your regular workouts, but this is something you really shouldn’t skimp on! Exercise can help boost your immune system and in turn may cut down on the amount of colds you get this year.

2.) Get enough sleep: Another tempting thing to skip out on is sleep. With late holiday parties and staying up past your bedtime getting your kids costume ready for the Christmas play, you may find yourself reaching for the snooze (and the coffee!) more often. Aim for 7-8 hours a night to keep your immune system up. Also, infection-fighting antibodies are reduced when you don’t get enough sleep.

3.) Wash your hands/sanitize when often: PURELL® Hand Sanitizer is the #1 selling sanitizer, and they also make soap, too! While washing with soap and water is best, sometimes it’s not possible to get near a sink, so make sure you have PURELL pocket sanitizer in your purse, car, and we like to keep a pump of it by the back door as we come in and out of the house. When you sanitize, make sure to leave your hands wet for 15 seconds!

4.) Disinfect and clean your house: The PURELL® brand has an amazing new Multi Surface Disinfecting spray that I am obsessed with. It kills 99.99% of bacteria and viruses in 30 seconds, is worry free around kids, pets, and food, and there is no water rinse required! It cleans with the power of bleach without harmful chemicals. Here are some common things to make sure you sanitize with your disinfectant spray: Highchairs, soft surfaces you can’t wash, your refrigerator, doorknobs, remotes, counters, light switches, handles on kitchen appliances, computer keyboards, and toys. (YES it’s safe on all of those things!)

5.) Sanitize your kitchen before meal prep: When cooking and preparing in the kitchen, it’s easy to forget about wiping down counters, cutting boards, and water faucets. Make sure to use the PURELL Multi-Surface Disinfectant for meal prep! Don’t worry, it won’t stain clothes or fabric, and is designed to quickly kill the cold and flu viruses.

healthier holiday

It comes in 3 scents: fragrance free, citrus, and fresh (my favorite!) and is available for purchase online at Amazon.com, Jet.com and Walmart.com. In addition, it is available at select grocers: Publix, H-E-B, and Shoprite and at Harris Teeter in January 2018.

Filed Under: blogging, health, holidays, tips Tagged: , , , ,

The 8 Best Tips for Beginner Runners

December 13, 2017 by

Disclosure: This post may contain affiliate links. Please see my disclosure on the bottom right sidebar for more details.

Running is a great way to stay in shape or even lose weight if you wish, but a lot of people just don’t know where to start. I have been distance running for eight years, and while not the fastest person ever, I do have some words of wisdom to share for beginners. Check out my eight very best tips below.

 

1.) Start slow: One of the reasons people think running is such a daunting task is they feel the pressure to run a marathon–like tomorrow. First of all, that would be crazy, and second of all, you may never run a marathon, and that’s totally fine! Starting out slow will give your body a chance to adjust and help you avoid burnout. I don’t suggest running every day to start (or ever really!) Try once or twice a week and see how you feel. The last thing you want is to get injured, so a gradual go is best!

2.) Go for distance first, then speed: I am a huge fan of the Jeff Galloway run walk run program, as well as the Couch to 5k program. Both will get you going but in a safe way. So many people think they aren’t truly a “runner” if you aren’t running the whole time, and that is simply just not true. Starting out with a run/walk is not only safer for your body, but will enable you to go further distances and build up your confidence.

 

3.) Get some gear: When I first started running, I ran in cotton t-shirts and socks, which was not a pretty site in the hot and humid south. I chafed, got blisters, and was generally a miserable person to be around until I discovered the magic of running gear that fit well and helped wick sweat away from my body. Game changer! If you are comfy (and think you look awesome, too) you are more likely to stick with it! Here are a couple of my current favorites: Mizuno shorts , Mizuno top, Mizuno socks.

 

4.) Plan for before and after: Keep in mind that as a runner, there is more to it than just the run itself (say what?) you need to plan for your before and after, meaning what are you fueling your body with before you run, during, and after. I always eat before I run, but I give my body time to digest. I personally prefer these protein bars or a banana and peanut butter (depending on the distance I’m running I may eat more). If I’m running over five miles I always carry hydration, and typically fuel like a GU as well. Also, you will need to warm up properly before you run, cool down after your run, and stretch/foam roll.

5.) Hydrate: I already mentioned hydrating before a run, but also make sure you are drinking enough before and after your run. Especially if you live in a hot or dry climate, if you are dehydrated you won’t be able to run as far or as fast. I personally get headaches when I’m dehydrated, which isn’t fun when running. If you need to carry water on a run, consider a hydration belt or handheld water bottle.

6.) Find an accountability partner/group: Fun fact: I actually started this blog when I wanted to train for my first half marathon. I wanted an accountability journal of sorts, and knew if I started blogging and people saw it, then I would HAVE to follow through. (Psssst. If you want to start a blog too, I have a free email course that can get you started!) Anyway, look around locally for a running group to join, or ask a friend to hold you accountable at work.

 

7.) get fitted for proper shoes: When I first started running, I wanted to wear whatever shoes I thought looked the prettiest on the shelf in the store. I knew nothing about my gait, what size I should get or the specific needs of my feet. I am much wiser now and know there are certain brands that just don’t work well for me. Currently I am loving Mizuno, and more specifically the new Wave Rider 21. They have a premium sock liner, a re-designed mesh upper, and a softer heel counter than previous versions. I hate tight fitting middles and toe boxes, and I feel like I have plenty of room in these shoes. They are breathable and great for the neutral runner. (If you don’t know if you are a neutral runner or not, I highly recommend going to a local running shoe store and getting a gait analysis). These are my new favorites, not to mention they come in several cute colors!

8.) Don’t quit! It’s tempting to give up when you are tired, sore, and not seeing progress as quickly as you would like. This is where a lot of people will give up and say they hated running or that it was too hard. What’s sad is if they would have held on just a bit longer they probably would have been happy with their results. We live in such an instant society everyone wants things to happen RIGHT NOW but becoming a runner takes time. I can attest to the fact that it may not always be fun, it is however, totally worth it, so don’t give up just because you are one of the beginner runners!

This is a sponsored conversation written by me on behalf of Mizuno. The opinions and text are all mine.

Filed Under: blogging, fitness, running, running gear, tips Tagged: , , , , ,

Social Media Manager Myths Busted

October 31, 2017 by

I hear crazy things about my job aaalll the time. Have you heard things like this before:

“Social media managers don’t make any money. It’s not even a real job.”

Or

“You will be tethered to your phone 24/7 if you get a job like that. It doesn’t sound very relaxing to always be on call.”

These are just two of the common myths I hear people talk about when discussing the job of a social media manager. Let me tell you a little something right here, right now, these are both NOT TRUE! Let’s break it down, plus I add in a 3rd myth:

1.) There is no money to be made in social media: I am living and breathing proof that there is money to be made in social media, and a lot of it! Some of the older generation tends to have a hard time seeing jobs from home as “real” jobs, but that is not something you are probably going to change, so don’t even worry about those opinions. When you are making more money than them and working way less hours, it won’t matter anyway, will it? While it is true some businesses have not yet gone over to the remote work side of things, even for their social media managers, there are PLENTY of businesses that have, and they are just waiting on you to make them a proposal and help them grow their online presence. In my course, I will teach you exactly how to pitch local businesses, and where to find nationwide jobs online. We will talk about proposal letters, what to include in a contract, and how to network with others to get that all important first client. I tell you exactly what I charge and why, and help you come up with your own pricing structure.

2.)You will be tied to your phone 24/7: Definitely not true, but totally up to you! While you do need to be available to your clients for problems and issues in a timely manner, no one expects you to be chained to your phone or computer 24/7. As long as you set expectations ahead of time when creating your contract, you can choose when your “office hours” will be, and how long is an appropriate amount of time to answer a client back. I discuss all of this in my course, and even give you a “day in the life” example of what a day looks like for me.

3.)You have to be an expert in Social Media to do this job: FALSE! While you DO need to have a basic understanding of social media/have experience using your own profiles, it’s not a requirement to have years and years of high level experience to do this job well. My e-course gives you lots of tips and tricks as well as social media best practices examples to make sure you are at the top of your game and can impress a client. Then it’s just making sure you learn a little bit every week so that you are constantly staying ahead of the ever changing curve.


Don’t let these myths stop you from doing something you want to do. You CAN work from home, you CAN work part time but make more than a part time salary, and you CAN make your own hours. I teach you all about it inside my e-course, Social Side Hustle.  Check it out now! 

Filed Under: blogging, motivation, social media, technology, tips Tagged: , ,

Social Side Hustle: 21 Days to Becoming a Social Media Manager

October 20, 2017 by

It’s finally time you guys! What I have been promising for months now is finally done, and the doors will soon open for my e-course which is all about making money from home in social media. This course is for you if you want to work form home part time OR full time, learn how to automate work so that you are working SMARTER and not HARDER, and want a better life for you and your family.

I grew up in a very hard working family. It was instilled in me as a small child that you have to work hard to get what you want in life. While I still believe this to an extent, a lot of us have a tendency to take this a step too far. It hit me one day when I was complaining to my husband. I vividly remember saying to him: “It’s just not fair. I work SO HARD but don’t seem to be getting anywhere. I work way harder than XYZ, and they are doing so much better than me.”

Wow.

So much to digest in that simple sentence.

First I want to point out this isn’t a jealously thing, I am truly happy for those who are happy and successful, this was about me being really hard on myself and trying to “earn” my way to success. I thought that the more hours I put in, the more I focused, and the more sacrifices I made, it would all add up to success on my part. I mean, that’s the “rule” right?

Wrong.

While this is true for some people, what if I told you that you could be successful WITHOUT working more hours, without killing yourself and wearing yourself down, and without stressing about what to do next?

Work smarter, not harder.

As a social media manager, I have figured out a lot of ways, mostly by experience, research, and the knowledge of others, that have allowed me to work this way. I now spend way less time working than I did when I had a 9-5, but I am making more money, AND I get to work from home. How?

A lot of reasons. Not something I can share in one single blog post. Sure there is front in work, but once your processes are all set up, you can use tools and systems to your advantage and work smarter, not harder.

That’s why I created Social Side Hustle. Sure, you could spend years (like I did) spinning your wheels trying to crack the code, and sure, you would eventually figure it out because you are a smart cookie, OR, you could take my course, and learn everything you need to know to work for yourself from home, all in 21 days or less.

I will be sending out emails next week announcing my pre-sale, free webinar, and my launch, so you won’t want to miss it! Make sure you are on the list by signing up here, and you will also get a free social media manager checklist.

Get ready to work smarter and not harder!

 

Filed Under: blogging, motivation, social media, technology, tips Tagged: , , , , ,

My Best Social Media Tips for Facebook, Instagram, Pinterest, and Twitter

September 22, 2017 by

Hey guys! I have had some people ask me if I would compile all of my links to my most recent social media tip posts into one post so that you don’t have to click all over the place to find them, so here you go. A condensed post with links to all four of the social media tip posts which cover each platform I will be spending time on in my e-course that is available for purchase.

My top Facebook tips for bloggers and businesses

My top Twitter tips

Growing your Pinterest: tips for bloggers and social media managers

Grow your Instagram following

I also have done Facebook videos on these topics, so be sure to check out the video section on my Facebook page for even more information.

Don’t forget, if you want to be on the list to be the first to know when my course is launching, sign up for my email list!

I know it has taken me a little bit longer than anticipated, and I will be able to share one of the reasons WHY very soon. But a hurricane, cancelled trip, and sick kid also have thrown me for a loop, but trust me when I say I am working on it daily! I want it to be valuable to you so you can start making money ASAP!

Filed Under: blogging, social media, tips Tagged: , , , , ,

My Top Twitter Tips

August 31, 2017 by

Some people recently have been wanting to shy away from Twitter and say it’s not a valid platform anymore, but I totally disagree. Not only is my following continuing to grow, but I have gotten several Twitter only paid campaigns from brands, gotten paid to host and participate in twitter chats, and have had larger brands tell me they want higher Twitter numbers before they would work with me. So in my opinion, building up your Twitter presence is a good idea.

The first thing you need to remember about Twitter is that you need to be a real person and follow, like, and retweet other people’s stuff, don’t just post your own things. Remember the 80/20 rule, only post 20% of your own content and 80% other people’s, This can be interesting articles, questions, rewteets of recipes, blog posts, sales from stores, etc. While I do automate most of my Twitter posts, I also go in daily and like, comment, and retweet live so that I am interacting in real time with people as well. Even just spending five minutes a day doing this can make a big difference. 

Also, you want to make sure you spread out your tweets to different times of the day. Remember time zones, so only posting in popular times for your time zone is doing your account a disservice since the lifespan of a tweet is so short. While there are certain times of day I focus more on, I try to spread things out and then check my analytics in Sprout Social and see how those posts performed. 

Earlier I mentioned that you need to follow other people. You don’t want to be that account that has 30,000 followers but you are following 100 people. So how do you find the right people to follow who may potentially follow you back? First, Twitter is great at suggesting accounts you may like, so check the sidebar first. Then, do a hashtag search for a tag that has to do with your brand or things you post about, and find people who also post about the same things. For instance, I could personally search hashtags like “Disney, runDisney, fitness running, momblogger, travel, cruise, vacation” and the like. Not only do you want to follow these people, but you want to follow THEIR followers, because those are the people most likely to follow YOU.

I mentioned Twitter chats earlier. These are a great place to get new followers, find like minded people for you to follow, and to just get some exposure in general. A Twitter chat will take place at a certain time and day, and will have a hashtag you should include on every single tweet you post during the chat. That way, other chat participants can find you, reply to you, and follow you. Make sure you talk with other participants, answer the questions the host is asking, and try to be useful if the topic is something you know a lot about. I LOVE using GIF’s in Twitter chats, they are fun, and a good way to be seen when there are tons of tweets in a hashtag feed. 

Another tool I would recommend utilizing on Twitter is Twitter lists. Here you can create separate lists of people you follow, and break them down however you want. If you wanted a list of only runners, you could create that, and then whenever you wanted running content to like or retweet, you just have to go into your list instead of scrolling through your whole feed which will have irrelevant information. From your profile, you should see a button near the top going across the menu that says “lists”. Here you can add lists, and also see what lists you are a member of (ones that others have added you to).

Also, pay special attention to your profile. Here you are given a profile photo and a header/cover photo so use this space wisely. Also be sure to add in your website or link to subscribe to your email list or get a freebie on your blog.

Did you know you can also pin a tweet to the top of your profile that will never be pushed down? Write a tweet you really love, maybe one that links to something important to you, and pin it as long as you like. I switch these out every couple of months. All you have to do is click the drop down on the top right of any tweet, and you should see the option to “pin to profile”. That’s it!

One more tip I use, and I will be honest and say I don’t do it all the time because I lack the time for it, but I personally like to send a tweet thanking someone for following me. Now, before I get flamed for saying this next thing, note this is JUST A PREFERENCE. But I absolutely loathe the automated DM’s I get when I follow people saying “thanks for the follow, you can also find me here here and here.” While I love to automate things, in this instance, I think a personal thank you goes a lot farther in people’s minds than an automation. Again, just a preference.

Download my FREE social media manager checklist and automatically be put on the list to get news on the launch date of my e-course, Social Side Hustle, how to make money as a social media manager, as well as info on pricing and bonuses!

Be sure to check my Facebook page tomorrow afternoon for a video going more in depth into my Twitter strategy!

QOTD: What is your favorite social media platform? Why? 

Filed Under: blogging, motivation, social media, technology, tips Tagged: , , , ,

Growing Your Pinterest: Tips for Bloggers and Social Media Managers

August 24, 2017 by

While technically a search engine, Pinterest it frequently gets lumped in with social media and has recently become one of my favorites because of its ease of use and how I can automate most of the work while allowing it to bring a lot of traffic to my website.

Also, be sure to read to the end to get today’s free download!

pinterest

So how do I easily automate pinterest? A beautiful things called Tailwind.

But lets back up a little before I get into Tailwind, because you need to make sure your pins are optimized correctly or they won’t get repined in the first place! The first thing you need to look at is your photos. Pins that are vertical do WAY better than any other pins. This can easily be done in Picmonkey.

Picmonkey is free, but they have a royale version that I use that is super cheap and easy to use. They even have templates already made up for vertical pins, and then you just fill in the box with the photos, text, and overlays you want to use. Then you can upload it straight to Pinterest and add in the website you want it to go to, or add the photo to your blog or website and link to the pin in a post.

A few pin tips:

Make sure you are using a font that is easy to read, that your photo isn’t blurry, and that your colors and text stand out. Here are a couple of examples:

Descriptions:

The next thing you want to work on is your pin description. Keywords go a long way in Pinterest descriptions and will help your pins to be found by the right people. The worst thing you want to do is look spammy and just list out a bunch of keywords. Instead you want to write in sentences and strategically place your keywords within the sentence. Here is a good examples of a description, and I highlighted the key words I wanted to use so you can see how I made them flow in my description:

“There are so many great restaurants in Disney World for kids and adults, but a lot of them require hard to get reservations. Check out my list of the top 5 most overlooked places to dine in Disney. You may find a new favorite menu for your family on their next vacation!”

Boards:

Now let’s talk a little about board names. The names of your boards are just as important as the descriptions on your pins. I know it’s tempting to name your boards super cute and clever things, but those things won’t be as easily searchable. What do I mean? For instance, If you have a board dedicated to children’s clothing but title it “tiny human threads”, that is probably going to not be something people are searching in the search box when looking for children’s clothing. Be smart with your board names to make them show up in results. You can also add a description to each board. Make sure you follow the same keyword advice you used for your pins when creating descriptions for your boards.

Speaking of your boards, you need to remember that your boards are for your readers/customers and NOT for you.

What do I mean by this? If you are working with a brand that sells home furnishings, you will probably have boards for different types of furniture, maybe different rooms in the house, or design ideas. You may personally also like cake. Unfortunately, a board about cake has nothing to do with home furnishings and will look out of place and confuse your followers. You can absolutely still create a board about cake for your personal use, just make it a secret board that only you and whoever you invite to the board can see. I have lots of secret boards. 🙂

Tailwind:

Ok, so let’s jump back to Tailwind. Tailwind is a program that allows you to schedule pins in advance so you don’t have to manually pin them over and over. I can set it up at the beginning of the month and then not have to worry about my pins for four to five weeks! It make my life so much easier and makes me more efficient and gives me time to do other things. I consistently get lots of daily traffic to my blog form Pinterest, all while not having to do anything because Tailwind is working in the background for me. Time is money, so a program like this is worth it’s weight in gold.

If you really want to dive further into Pinterest you can do two things.

1.) Sign up for updates on my course launch, Social Side Hustle, because I go even further in depth with Pinterest inside my e-course.

2.) Take the only social media course I have even taken, called Pinning Perfect. It opened my eyes to the potential of Pinterest and I use lots of the things I learned there today!

***As a blogger and social media manager, it is important that I keep track of the money coming in and going out so I know how much I made at the end of the month.

For today’s freebie download, I have a money tracking excel sheet for you. There are two tabs on the sheet, one for expenses and one for money made. Feel free to edit as it fits in with your business or personal brand, I just wanted to give an example of how I track money coming in and out. Enjoy! 

ONE MORE THING. (I know there are lots of things today!) I will be doing another FACEBOOK LIVE tomorrow hopefully around noon EST. Be sure to follow my page so you won’t miss it. But if you do, you will be able to watch the replay later.

Disclosure: This post contains affiliate links. That means when someone clicks on a link and purchases, I get a small percentage of the sale. I only recommend things I use and love. Thank you for supporting my blog!

Filed Under: blogging, social media, technology, tips Tagged: , , , ,

Jeff Galloway Summer Running Tips

July 25, 2017 by

Do you have a hard time staying on track with your workouts in the summer? I do because it is just so dang hot in Florida! I lose my motivation and easily get frustrated with my paces. Jeff Galloway has provided some great tips to keep you motivated during this sometimes difficult period:

Use a Journal for Motivation:
Runners tend to run more when journaling. A journal can help with accountability and motivation. Giveaway alert! Win one of the NEW and updated Jeff Galloway Journals by joining Jeff on  Facebook! Join Jeff and enter now.

Want to know how fast you can run?
The Magic mile has been the best predictor I have found.  Use this link for information about the Magic mile and to compute your current pace potential. Compute my potential.

Do you need salt when it’s hot?
While most cramps are due to muscle exhaustion, you need to replace the salt you lose in sweat during hot weather.  It is rare to be low in sodium, but if so, try a buffered salt tablet during/after workouts that involve prolonged sweating. Get more information at NUTRITION FOR RUNNERS.

Jeff’s latest clinics are touring California!

Saturday, July 22 @ 8:00 am

  • Hosted by and starting from Fleet Feet 111 Third Street in Santa Rosa
  • A run and walk with all of Sonoma County Galloway’s groups
  • This event is open to the public

Sunday, July 23 @ 2:00 pm

  • Hosted by Heart and Sole 900 4th Street in Santa Rosa, CA
  • Jeff’s Running School
  • This event has a fee and is open to the public
  • Contact dan@jeffgalloway.comfor more information

Monday, July 24th @ 6:00 pm

  • Meet and Greet at Sports Basement in Santa Rosa located at 1970 Santa Rosa Avenue
  • 6 pm – 8 pm with Jeff speaking at7:00 pm
  • Free snacks and drinks and 20% discount on purchases given to all who attend

Tuesday, July 25th @ 6:00 pm

  • Healdsburg Running Company @ 333 Center Street in Healdsburg, CA
  • Fun Run followed by Free Clinic with Jeff
  • This event is open to the public
Filed Under: fitness, runDisney, running, tips Tagged: , , ,

Creating a Social Media Content Calendar + New E-Course News

June 12, 2017 by

I spend a lot of time on social media, talking about social media, and researching social media. A lot of people spend mindless hours each day copying and pasting, retweeting in real time, etc. Instead of doing this, I spend a larger chunk of time once a month (or week in some client cases) planning out a content calendar for my own blog and for my clients. That way I only have to do a little maintenance here and there throughout the month. Let’s take a look at my process:

content calendar

The first thing you need to do is get a calendar template. You can use a Google calendar, a free template in Microsoft word, whatever you like the most (heck, pen and paper is fine, too…well, I would use pencil because you will probably end up erasing things).

Once you have your template, it’s time to fill it out…But with what? This is where the researching comes in handy, but don’t worry, once you have done it a few times you will get a lot faster and will be able to skip most of this part. When I first started managing social for my clients, I had to learn about their niche or brand. So let’s say you are doing social media for a clothing boutique. You will need to research…

1.) The best hashtags to use (which periodically changes)

2.) Their competitors (see what is working for them and what’s not)

3.) The clothes they sell (who is the demographic? Are there certain brands or types that are selling better? What words and phrases would appeal to this demographic?)

4.) Which platforms you are using and what times of day perform better on each? (it may take a little trial and error for this one).

This front end research will make your scheduling and posting go much quicker later on down the road.

Ok, so you have your calendar and you have done your research, now you need to decide what types of posts you will be posting on your/your clients pages. These categories will help mix things up so your page isn’t just images or just text or just product information. For instance, some categories for a clothing store could be:

-product photos

-sale information

-videos

-question and answer

-FAQ

-news from the industry

-other people’s content you share/repost/retweet

-repurpose old content <—yes this is ok to do!

Be sure to mix things up! These categories will help you greatly when it comes to plugging in information into your scheduling tool. Like I said, you will get faster and faster each time!

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The next piece is to actually come up with the content, which should be easy since you already have your categories and have done your research. This piece may involve creating graphics, finding relevant content to link to, coming up with news or product info, taking pictures or videos, etc. Once you have your content figured out (I personally like to create one long word document with all of my social posts for a client), it’s time to plug it into your scheduling tool.

I personally use Sprout Social. It’s not cheap, but it makes my life easier and my work more efficient so I don’t mind the price. Then it’s just a matter of copying and pasting my posts into the scheduler and picking the times. I then transfer everything into the calendar so I can send it to my client (**Some clients require the exact links and words I am using, others are fine with just knowing what topic I am posting about on what channel/what day.)

GUESS WHAT? I am working on an e-course for those looking into becoming a social media manager as a full time gig or side hustle. I’m SUPER excited to share all I have learned with you, and help you get your first clients and start making money from home! My course isn’t quite ready yet, but you can sign up here to be notified when it is, and also get a FREE printable, a social media manger checklist printable. Just go here to sign up and download!

QOTD: have you ever thought about making money from home with a side hustle?

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